Nov

Marketing Strategy, Brand, Brand Strategy, Budgeting and Planning, Strategy

Plan Your Marketing For 2022

It is that time of year to start planning for 2022. Gather your team, create a list of what worked in 2021 and what did not, and begin the planning. The global pandemic, COVID-19, has made a lasting impact on the way we shop, learn, and work. As we prepare for the start of a new year, we should also begin planning effective marketing strategies for 2022. Creative Sizzle has some recommendations on creating an effective marketing plan that helps increase return on investment for 2022. Blog Planning Blogging is key to a successful marketing plan and provides your audience…

CRM - Customer Relationship Managament - icon with keywords

Nov

By Mitch Levinson

Lead Capture, Marketing Automation, Marketing Strategy, Strategy

Customer Relationship Management: A 2021 Guide

As years go on, marketing trends and tactics can fluctuate. However, what will never change is customer experience. In order for your business to remain successful, your clients' needs should always come first. Customer relationship management, known as CRM, is the perfect tool for ensuring your company-client relationship thrives. In this post we will give a brief overview about CRMs and the benefits of using them. Chatbots: Our world moves fast and now, clients have instantaneous access to what they are looking to purchase. Thanks to the internet, potential clients could be browsing the web at any point during the…

Email marketing showing different ways of showing email

Nov

By Lauren Pond

Email Marketing and Newsletters, Marketing Strategy, Strategy

Email Marketing Can Generate Sales

The common business and marketing phrase “there is power in the list” does hold truth. The number of people you have on an email subscription list could benefit your company in terms of exposure and sales. Just as important as getting email subscribers, though, is getting people to actually read the emails you send out. The first challenge to overcome is getting people to subscribe to your email list. In order to get subscriptions, you must entice potential subscribers with an exciting offer. If you’re not providing a good reason for people to sign up to your list, chances are…

Oct

By Mitch Levinson

Brand, Brand Strategy, Lead Capture, Lead Generation, Marketing Strategy, Strategy

Digital Marketing: Staying Above the Competition

There are millions of brands in the world that people can choose to give their business. With technology, there are multiple ways for brands to reach their clients and for clients to reach brands. Technology helps create digital marketing, gain brand exposure, increase communication with clients, make sales, and more. However, with growing access to technology worldwide comes growing access to businesses worldwide. Ask yourself, how will I make my brand stand out against all of the competition in the world? The answer is more clear than one may think; customer-centric digital marketing. 2021 statistics on the customer experience, show…

Mobile telephone mobile device cell phone showing interactive graphics data and statistics dashboard held by a person in their hand.

Oct

By Mitch Levinson

Lead Generation, Graphic Design, Marketing Strategy, Strategy

Boost Website Leads with Interactive Graphics

Websites, by nature, are interactive. As users click, scroll, and fill out forms, they additionally interact with your brand. The term "interactive graphic" primarily addresses a particular graphic element, like a slideshow, video, or more extensive animated feature. The primary purpose of using interactive visual elements on your website is to attract attention and help foster user engagement. You can also use them to explain a complex message or condense a lengthy story into something your user can watch. In this post, we will take a closer look into how interactive graphics on your website can boost leads. Are Interactive…

optimize sales funnel businessman analyze improve business conversion marketing from leads to prospects to customers maximize profit vector

Oct

By Lauren Pond

Lead Capture, Marketing Automation, Marketing Strategy, Research and Analytics

Maximizing Leads to Increase ROI

Obtaining a lead is a great feeling: you have found the perfect target market that is interested in your services, and you're ready to make some sales! Getting leads—while exciting—is only half the battle. What defines the success of a business is how well they capitalize on that lead and turn it into a sale. To generate sales from a lead takes time, research, and, most of all information. The more information you have on your leads, the more likely you are to make a sale. Creative Sizzle some tips that can help businesses maximize leads. Tracking Information The work…

Oct

By Lauren Pond

Strategy, Brand, Brand Strategy, Brand Voice

Brand Voice Consistency Can Build Your Marketing

In today's digital marketing era, having your brand voice consistent across all platforms is more critical than ever. Customers feel they are in good hands when a company has a clear and consistent voice across all of its communications. To convey your message consistently, it needs to start with your website. Your website should have your brand story throughout and coincide with your marketing strategy. Consistent Brand Persona If your audience can tell it's you from just your content, without logos or images, you have built a consistent brand persona. Having personality behind posts and updates creates an emotional connection…

Sep

By Mitch Levinson

Website Design, Brand, Brand Strategy

An Attractive Website Can Target New Customers

Investing in an attractive website is an important marketing strategy decision for productivity, brand awareness, and customer loyalty. A strategic design makes your product or business easily accessible for customers, yields powerful marketing results, and ensures your brand stays ahead of the competition. Here are some tips to keep in mind when deciding on your website design strategy. Technology aspect: First and foremost, make sure technology is on your side. There is nothing more frustrating than going to a website and it takes forever to load, links aren’t working, or the website is not user friendly. Negative aspects like this…

Sep

By Mitch Levinson

Brand Strategy, Brand, Brand Voice, Strategy

Monthly Blog Series: Helpful Tips You Need To Know

Social media is a powerful tool for business. When done correctly, it can drive traffic to your website, gather new clients, and make new sales. The world of the Internet and social media is large. However, it can be difficult deciding where to start and what to stay away from. One advantage is the ability to post a blog series for clients' viewing, reading or listening pleasure. Here’s what you need to know about how running a series can benefit your business. Series for a startup business: A series could be particularly beneficial for a start-up business that is just…

Sep

By Lauren Pond

Marketing Strategy, Lead Capture, Strategy, Website Design

Informative Ways Yelp Reviews Offer Positive Marketing Strategies

For a company’s marketing to be successful, one important piece of the plan is good website design. However, just as important as the design of your website is the content that you provide your clients. One effective strategy for getting clients to your website and keeping them engaged is integrating reviews from other customers. Placing these reviews onto your homepage makes them easily visible. Furthermore, testimonials by relatable people will speak volumes for your brand and your product. These days, it’s hard to think of reviews without thinking of the popular platform, Yelp, on which to publish them. Yelp has…