Blog

Landing Pages: Benefits and Best Practices

Gaining new, quality customers is the goal of any business. Every piece of content we develop is made with this goal in mind, but there are some tools that work better than others. The landing page is one of these tools. Landing pages are the perfect way to create brand awareness, engage prospects, and generate new clients. Learn more about the benefits and best practices of landing pages in this article. Landing Page Described A landing page is a standalone page created specifically for a marketing campaign. It's the place that a visitor is sent after they click on a…

May

Find Your Work-Life Balance

These days, finding a good work-life balance feels nearly impossible. Technology is ever-present in our lives, it's hard to find the time for the things we enjoy, and it can be challenging to say "no" to things we don't really want to do. However, a good work-life balance can drastically improve your life both personally and professionally. Here are some benefits of a balanced life and some tips for creating harmony in your life. Work-Life Balance Benefits According to Business New Daily, work-life balance is the state of equilibrium where a person equally prioritizes the demands of their career and…

May

By Julia O' Connor

Emily in Paris: A Marketing Guide

Emily in Paris is a Netflix series that taught us all a lot about marketing! Throughout her journey as a young marketing professional, recently relocated to France, Emily uses social media to share her personal and professional experiences. Because of her authenticity and, let's face it, the beauty that is Paris, her account quickly gains many new followers. There are many tactics that we, as marketers, can learn from this show. Here are 3 of our favorite social media strategies featured on the show. This is Emily in Paris: A Marketing Guide! (more…)

May

Add Virtual Reality to Your Marketing Plan

Marketers must always incorporate new and engaging strategies into their marketing plan. It is absolutely essential that your business remains on the cutting-edge of marketing trends, technologies, and tactics. With that in mind, many marketers have turned to virtual reality as a way to engage their audience. Additionally, virtual reality marketing is quickly becoming one of the most influential marketing tools available and should not be ignored. Here are some tips to use virtual reality as a marketing tool and some best practices for effectively implementing it into your marketing plan. What is VR According to Marxent Labs, Virtual Reality…

Apr

Brand

Spread Your Message With Brand Voice

In today's era of digital dependence, having a consistent brand voice is more important than ever. Your customers want to feel like they are in good hands with your company, and the best way to make that happen is by maintaining a clear and consistent tone of voice across all your platforms. In this blog, we'll talk about how your brand voice can convey your company's message as well as some best practices to maximize your results. Consistent Brand Persona If your audience can tell it's you from just your text, you have successfully built a brand persona. Having a…

Apr

How Often Should I Do SEO?

Launching a new website requires a lot of time, energy, and even some money. One area you'll definitely want to focus your efforts on is search engine optimization, or SEO. It's important to know that SEO requires effort over time, it's not a one-and-done kind of thing. You might be wondering: How often should I do SEO? We'll answer this question right now. (more…)

Apr

Why Your Company Needs a Chatbot

Companies are constantly looking for new ways to capture quality leads and engage their business. It's important to generate new business for your company to drive sales and boost your return on investment, or ROI. That's where chatbots come into play. These powerful tools can separate your company from the competition and help you save time and money. Learn more about why your company needs a chatbot in this blog. (more…)

Apr

By Julia O' Connor

The Best Social Networks For Your Business

Social media is one of the most important elements in any marketing plan. There are so many ways that social networks can improve your sales and generate qualified leads for your company. With so many options out there, it can feel intimidating and overwhelming to choose which ones your business should utilize. In this blog, we will share our recommendations for the best social networks for your business. (more…)

Apr

Lead Generation, News

Get Your Message Across With Content Marketing

Content marketing is all about telling your brand's story in an engaging way. The goal is to get your customer's attention and then convert them into a quality lead or even a buyer! It's important to create and distribute relevant content to attract and retain your audience. Ultimately, your content should work in your favor to drive profitable customer actions. The question is, how do you get there? We'll tell you everything you need to know in this blog post. (more…)

Apr