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Blog

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SEO and SEM: Differences and Strategies

We all know that business and marketing have evolved over the years due to advances in technology. In order to keep up with these changes, we have made adjustments to the phrasing used to describe these strategies. Two relatively common phrases within the digital marketing world are Search Engine Optimization, commonly referred to as SEO; and Search Engine Marketing, known as SEM. These terms might sound similar but in reality they are very different. That being said, we decided to write this blog about the differences and strategies for SEO and SEM. Basic Differences Let's get started with the most…
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Improve Your On-Page Search Rankings

The first page of Google is a place every company wants to be. Let's be honest, it's rare that anyone actually goes beyond the first page when conducting a search. So, when people are searching for something that is related to your business, having your website pop on the first page is crucial! The question is: what factors go into determining where within the world of Google search your website lands and how it got there. Here's everything you need to know about your on-page search ranking and how you can improve it. Content and Links The main objective of…
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Mitch Levinson on BizSoup Podcast

Creative Sizzle's Founder and President, Mitch Levinson, was asked to be a guest on John DeBevoise's podcast BizSoup. During their interview, Mitch talked about everything that is going on in the world of digital marketing. Here's a little more about BizSoup and Mitch's episode. BizSoup Podcast BizSoup is the brainchild of John DeBevoise, a San Diego-based entrepreneur. After developing and selling an earlier business, he made the decision to do something for others. John chose to build a resource that would help every aspiring entrepreneur and small business owner develop, expand, and protect their business. Since its creation, the BizSoup…
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Call to Action: A Marketing Strategy

In today's digital marketing world, it's not enough to have clients visit your website for a brief moment. Now, businesses must find new ways to engage and interact with their visitors. Not only will you need to capture your audience for an extended period of time, but you'll also need to persuade prospective customers to take action. We encourage companies to find strategies that are fun and innovative for the client while also yielding a return on investment for your business. One tried and true method to engage clients on your website is a call to action. Call to Action…
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Is A Mobile App Right For Your Business?

Today's market is competitive, and having a fighting chance in the competition means staying up to date on business's current ally: technology. When used correctly, it can give small businesses the tools they need to market their way to success. One of these technological tools is mobile apps. With so much technology introduced every year, it can be difficult to decide what is worth investing in. Here's what you need to know before deciding to develop an app for your business. Think About Your Reasons Don't just generate an app because it's trendy. Creating an app takes both time and…
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Lead Capture Defined and Described

Lead capture is a necessary part of any marketing plan, and with social media and some of the new marketing tactics, companies, need to be careful so that it does not become a 'lost art'. Gone are the days when the buying cycle stopped at the purchase. Now, your company must find ways to engage consumers with their brand and capture their attention (and contact information. Think about your own decisions as a buyer; what brands do you support and why? Maybe you like their rewards program or the fact that their chat gives you quick and helpful responses. Lead…
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Everything You Need to Know About Influencer Marketing

Influencer marketing has grown and evolved significantly over time. At its start, it was fairly insignificant and experimental. Now, you see this type of marketing everywhere! Celebrities, bloggers, and even politicians are getting in on the action because of how lucrative it can be. While there is a great deal of opportunity here, this type of marketing can be challenging. We have put together a list of everything you need to know about influencer marketing. Influencer Marketing Current Status Influencer marketing is a type of social media marketing that endorsements and product mentions from influencers. Influencers are people who have…
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A Guide for Facebook Ads: Best Practices

Facebook ads are a key component of social media marketing. This digital marketing strategy has gained a lot of popularity over the years and is now at the forefront of social media advertising. There are so many ways for businesses to take advantage of these ads. That being said, here is our guide to Facebook ads! Facebook Ads Facebook ads now come in several varieties. You can promote your page, Facebook posts, actions, or your website itself! One thing that's important to note is that Facebook likes to keep traffic on their site. Despite Facebook's increasing focus on native ads,…
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5 Best Social Networks for Boosting SEO

Social media is a great tool for businesses. You can use it to grow brand awareness, promote your product or service, and communicate with your target audience. But did you know that you can also boost SEO with your social networks? Here are our recommendation for the 5 best social networks for boosting SEO. LinkedIn LinkedIn is the top site for lead generation. It is the marketing hub for over 94% of business to business marketers. According to recent studies, 62% of B2B leads come directly from LinkedIn. We encourage businesses to utilize this social network for SEO because it…
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Customer Relationship Management: The Future of Marketing

As time goes by, marketing trends and tactics fluctuate. A new social site launches while others lose their luster. There is, however, one thing in your marketing program that will never change; the importance of customer experience. In order for your business to remain successful, the needs of your clients must always come first! Customer relationship management - also known as CRM - is a great tool for ensuring your company-client relationship remains secure. With that being said, Creative Sizzle is proud to present Customer Relationship Management: The Future of Marketing. Instant Access Our world moves fast. Clients are now…
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