SEO and SEM: Differences and Strategies
We all know that business and marketing have evolved over the years due to advances in technology. In order to keep up with these changes, we have made adjustments to the phrasing used to describe these strategies. Two relatively common phrases within the digital marketing world are Search Engine Optimization, commonly referred to as SEO; and Search Engine Marketing, known as SEM. These terms might sound similar but in reality they are very different. That being said, we decided to write this blog about the differences and strategies for SEO and SEM. Basic Differences Let's get started with the most…