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Blog

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How to Gain Positive Reviews Online

Shifting your business model to one that is more customer-focused will benefit your business in the long run. Focusing on rewarding customers for their loyalty and lifting up their voices through the power of reviews shows them that you care about their opinions related to your product. The issue: not every client leaves reviews. Fortunately, Creative Sizzle has got you covered! Enjoy these tips on how to incentivize your clients to leave reviews. Focus On The Customer Experience This may seem obvious, but in order for your client to leave a positive review, you must provide them with a positive…
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Adding Interactive Graphics Into Your Website

Websites are interactive by nature. As users click, scroll, and fill out forms, they are also interacting with your brand. When the term "interactive graphic" is used, it primarily addresses a certain type of graphic element like a slideshow, video, or larger animated element. The main purpose of using interactive graphic elements on your website is to attract attention and help foster user-engagement. You can also use them to explain a difficult message or condense a lengthy story into something your user can 'watch' or 'play' with. In this post, we will dive deeper into interactive graphics for your website.…
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Increase Traffic with Contributing Authors

When it comes to digital marketing, websites are extremely important. There are lots of different ways to ensure people not only visit your website, but stay there. Many companies try to drive traffic to their website by boasting a strong website design, a specific call to action, or engaging social media posts. These are all great, but there is another strategy that is very effective. Contributing authors are great for driving traffic and getting your name out to a larger audience. Here are some ways that contributing authors can benefit your business. Contributing Authors Defined The word "author can be…
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Benefits of Promotional Products

When it comes to promoting your business, you want to make sure that your promotions and advertisements are working in your company's favor. What many businesses don't realize is that promotional products are a goldmine for boosting return on investment (ROI). Not only can they help with showcasing your brand and building your marketing strategy, they can also improve your image. Promotional materials can give clients a positive impression of your company and act as a tool to lead clients back to your website. Here's what you need to know about promotional products and giveaways for your business. Promotional Merchandise…
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Taking Advantage of Keywords

Your website is built, launched, and ready to go! All you need now is to attract potential customers to your site. One of the best ways to do this is through Google Searches. Writing strong content on your blog and throughout your website will go a long way in boosting your search ranking. However, there is more to it than just writing good content. You also need to include strong keywords throughout your marketing materials. Let's learn a little more about implementing keywords into your content. Keywords Defined Let's start with the basics. A keyword defines what your content is…
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Redeveloping Your Company: An Ongoing Process

Redeveloping your company may sound like quite the challenge. In reality, your company is constantly changing and growing. You will always need to adjust and adapt to evolving market conditions, the needs of your employees, and client expectations. You should constantly be thinking about how to adjust and adapt to evolving market conditions, the needs of employees, and client expectations. You should constantly be thinking about how to adjust your company's brand, how to enhance your website, and how to tweak your marketing plan. In this post, we will dive deeper into what it really means to redevelop your company.…
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Social Media Trends: A Fresh Take

There are some social media trends that just never seem to disappear. Going behind the scenes, encouraging audience interaction, and sharing tutorials are just some examples of these types of trends. Although these tactics have remained constant for a while, there are some new ways to execute them! Take a look at these fresh takes on classic trends. Fresh Take: Behind the Scenes Taking your audience behind the scenes has been a pretty popular trend in social media for a while now. People love to be in the know, especially when it comes to their favorite brands. For a while…
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Your Brand Plan vs. Your Business Plan

You have an idea for a fantastic new company. You’ve researched it well, done a competitive analysis and are convinced that it will be successful. Now all you need to do is construct a business plan to pitch to your investors. Right?  Wrong!  Gone are the days where all you need is a business plan. Today, the climate is much different and branding has become a key element in corporate success. So, how do you develop a marketing plan, and how does it relate to your business plan?  Is one more important than the other?  I mean, you need both…
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Rahab’s Daughters: Generation Female Webinar

On March 8, Rahab's Daughters hosted a webinar called Generation Female. The event lined up perfectly with international women's day and gave all attendees the opportunity to learn more about empowering women. We were inspired by this event and wanted to share our experience with you. Webinar Description Generation Female was hosted by the COO of Rahab's Daughters, Sharmila Wijeyakumar, MSc. Sharmila, who goes by Sam, invited a group of amazing women to serve as speakers on the panel at this event. Here is a list of all the panel members: Deepa Narayanan Ashley Kennedy, MSGabrielle Torina, MSCVictoria Vann, MSCToni-Marie…
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How to Market to: Baby Boomers

Baby Boomers have far more buying power than any other generation at this moment in time. This group of consumers prefers to be informed before spending any money on a product or service. That being said, once you have the trust of a Baby Boomer, you will have a loyal customer forever. They value companies that prioritize compelling video content, content accessibility, and long articles. This is the third and final blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Baby Boomers. Compelling Videos The first tactic we…
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