Social media is a great tool for businesses. You can use it to grow brand awareness, promote your product or service, and communicate with your target audience. But did you know that you can also boost SEO with your social networks? Here are our recommendation for the 5 best social networks for boosting SEO.
LinkedIn is the top site for lead generation. It is the marketing hub for over 94% of business to business marketers. According to recent studies, 62% of B2B leads come directly from LinkedIn. We encourage businesses to utilize this social network for SEO because it has proven to improve rankings in major searching sites. To get the most out of your LinkedIn posts, place effective keywords naturally in your profile and strategically add relevant search terms within your content, including the headings. If you do all of this, you should see your company’s name ranked at the top.
You should consider Medium if you are not satisfied with the number of people visiting your blog. You can publish all kinds of blog content on Medium including personal stories, republished articles, original content, and repurposed content. This is a great way to introduce your brand to new audience members. Instead of only relying on your blog or website for exposure, you can utilize sites like Medium to reach a broader audience. Because of its ability to reach many people, Medium has become a great network for boosting SEO. Several articles published on the site have earned top spots on Google SERPs. Some of these articles even contain competitive keywords. According to SEMrush, 58% of Medium’s traffic comes from organic search while just over 26% comes from direct traffic. That being said, Medium is a great place for businesses to share content and boost SEO.
Facebook is easily the top social platform in the world. With over 20 billion visits per month, it’s really no wonder that this social network is one of the most popular places for businesses to be. Something that may surprise you though is that Google crawls and indexes links on Facebook. This means that Google bots and other search engines can read page content. Since 2007, Facebook has unlocked more and more content for indexing, including everything down to the comments section. That being said, you’ll definitely want to take advantage of Facebook to drive more traffic and improve SEO.
Twitter is a fantastic social media site for boosting SEO. The more your content gets shared on Twitter, the more it serves to help your website rankings across major searching sites. To increase traction for your posts, you should try to only share quality and engaging content. It’s also beneficial to add relevant hashtags to boost your visibility on Twitter. Hashtags were designed to help people find your posts quickly, which in turn builds brand recognition and increases traffic. If you are not using Twitter for SEO, you are leaving money on the table. We recommend creating posts with links frequently to attract users and drive traffic to your blog and website. The likes, shares, and comments you receive on Twitter will help improve your search engine ranking.
Many marketers depend solely on Pinterest to grow their business. While Pinterest is a social platform at heart, it also doubles as a search engine website. This makes the site even more valuable for your business. When you create your post, try to incorporate the right keyword terms to improve your SEO. According to SEMrush, Pinterest users conduct over 2 billion searches per month on the site. Of all the searches, 97% are unbranded which means that users are willing to interact with companies they have not taken into account. This data speaks for itself. You should definitely consider Pinterest as a social platform to benefit your company’s SEO.
As you can see, social media is quickly becoming a necessary component for boosting SEO. If you would like to work with our team of SEO professionals, visit our website or give us a call at 847-255-5555.