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A Guide for Facebook Ads: Best Practices

Facebook ads are a key component of social media marketing. This digital marketing strategy has gained a lot of popularity over the years and is now at the forefront of social media advertising. There are so many ways for businesses to take advantage of these ads. That being said, here is our guide to Facebook ads!

Facebook Ads

Facebook ads now come in several varieties. You can promote your page, Facebook posts, actions, or your website itself! One thing that’s important to note is that Facebook likes to keep traffic on their site. Despite Facebook’s increasing focus on native ads, you can still find success in sending users to your website. There are several ad formats you can choose from including image-based, feature video, image carousel, instant experience, and collections. Many of these options are only available on Facebook. After creating an ad, you must set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook or in their newsfeed.

Optimize Your Ads

There are a few ways you can optimize your Facebook ads for better results. One thing you can do is build a sales funnel. Create a post-engagement campaign targeting your ideal customer to create an initial connection with your customers. We also recommend that you monitor your ad frequency to manage your profile’s exposure. Ad frequency is the number of times a user sees your advertising campaign and is important for audience retention. People are more likely to recall your ad if they see it more than once. You should also scale your budget based on ad performance. Watch the cost and other important metrics defined by your goals. Keep the best-performing ad running and pause the remaining ads. Then, increase the budget by 15% to 20%. Narrowing your ad delivery to the right audience is crucial for optimization. Take a look at your audience insights and begin filtering by age, gender, and location. Select primary locations for your ad to be placed to increase your reach. You can choose from different types of placements, devices, and platforms. Run a mobile device test for your niche to see if you can improve your campaign results. Keep in mind that Facebook runs its advertising based on an auction. In the simple model, Facebook chooses the best ad based on the bid and performance. Finally, we recommend that you reuse old ad posts for new campaigns to preserve engagement stats. Social media is largely about social proof and popularity. The more likes and comments your content receives, the more people will engage with it.

When to Use Facebook Ads

Many businesses are not a good fit for Facebook advertising. You should always test new marketing channels, especially before demand drives up prices. Be sure to evaluate how well Facebook ads will compliment your business model. Businesses with low-friction conversions are successful with Facebook ads. Even if you sell products and not services, you should consider focusing on an intermediate conversion like a newsletter signup. Then, you can upsell at a later time through email marketing or Facebook retargeting ads. Businesses who have long sales cycles or small purchase tendencies should also consider utilizing Facebook ads. In this situation, several smaller purchases will be more ideal than one large purchase.

We know that creating Facebook ads can be a tedious process. Our team of experts would love to help your company take advantage of social media marketing today! Give us a call at 847-255-5555 or visit our website to schedule an appointment. We look forward to hearing from you.

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