Marketers must always incorporate new and engaging strategies into their marketing plan. It is absolutely essential that your business remains on the cutting-edge of marketing trends, technologies, and tactics. With that in mind, many marketers have turned to virtual reality as a way to engage their audience. Additionally, virtual reality marketing is quickly becoming one of the most influential marketing tools available and should not be ignored. Here are some tips to use virtual reality as a marketing tool and some best practices for effectively implementing it into your marketing plan.
What is VR
According to Marxent Labs, Virtual Reality (VR) is the use of computer technology to create a simulated environment. With VR technology, the user feels like they are physically inside of the virtual world. Instead of viewing something on a screen, users can interact with 3D worlds. Virtual reality works so well because it appeals to multiple sense, like vision, hearing, and touch. Overall, VR provides people with a unique way to experience digital media and should definitely be considered when designing a marketing plan.
VR and Marketing
You might be wondering what VR and marketing have to do with each other. First, both entities revolve around engagement. Thank about it, VR is all about transporting you into a new world; a place where you are fully immersed in what’s directly in front of you. Marketing works in the same way. Additionally, both marketing and virtual reality appeal to your emotions. In both cases, the goal is to move someone enough that they want to take action. In a VR scenario, the action you take is more literal. You might need to “swing a bat” or “swim with sharks”. That being said, the desired action in a marketing campaign might be for a client to fill out a contact form or ask for directions to your office. Now, imagine what could happen if you combined these two elements.
There are many ways to implement virtual reality into your marketing plan. Let’s go over some of the best practices for doing this. First, remember that you are using VR as a platform. It is not the message you are sending. VR is the gateway for a more interactive and creative user experience. Also, remember to tell your audience a story. Make sure that you are immersing your target market in your brand message. Create VR content that is interactive and requires users to physically participate with your content. Finally, showcase your product or service. In the midst of a global pandemic, many people are hesitant to walk into a store. Give users the opportunity to explore your product or service from the comfort of their own home! This way, your customers can confidently make a purchase without ever feeling uncomfortable.
VR Marketing Checklist
Here is a quick recap of everything you need to do to create a successful virtual reality marketing plan.
- Identify your message
- Describe your company’s story
- Separate your VR platform from your message
- Create interactive content
- Find a way to physically engage your audience
- Make sure the content supports your message
- Showcase your product/service
- Give users the full product/service experience with VR
- Let users buy your product through virtual reality
There are so many reasons to combine virtual reality with marketing. If you would like some help implementing this cutting-edge technology into your marketing plan, Creative Sizzle is here for you! Give us a call at 847-255-5555 or fill out our contact form to get started.