Websites are interactive by nature. As users click, scroll, and fill out forms, they are also interacting with your brand. When the term “interactive graphic” is used, it primarily addresses a certain type of graphic element like a slideshow, video, or larger animated element. The main purpose of using interactive graphic elements on your website is to attract attention and help foster user-engagement. You can also use them to explain a difficult message or condense a lengthy story into something your user can ‘watch’ or ‘play’ with. In this post, we will dive deeper into interactive graphics for your website.
Are Interactive Graphics Right For You?
When evaluating whether an interactive graphic is an appropriate element for your website, you may want to consider the following points:
- How does the feature fit with my objectives?
- What is the cost of this element?
- What do I want my users to understand or learn from it? Is it a general overview or a gateway to deeper understanding?
- What do I want my users to do with this information? What is the call to action?
- How will it work across a variety of platforms? Will it look good on desktop, tablet, and mobile devices?
Why Interactive Graphics?
Interactivity is extremely impressive and highly useful. It is able to highlight different types of information more effectively than a static image ever could. So, what types of interactive graphics should you be considering? Here are a few ideas of elements you can animate:
- Flip Books
Interactive graphics can add an incredible amount of value to your site, but should only be used when it improves upon a graphic or does something that a static image can’t. Remember that when it comes to user experience, function should have the highest priority. When you’re considering an interactive graphic, make sure it will add value to your user experience and not make it more confusing.
Increase User Engagement
The end-goal of interactive graphics and elements on your website is to increase user engagement. As a general rule, the more time someone spends on your site, the more likely they are to have developed a connection with your brand. Those connections will likely convert into sales, making it beneficial for your bottom line. When considering the use of interactive graphics, think about your story, your audience, and how your users will view your visual content.
Contact Creative Sizzle if you would like help designing an interactive graphic element for your website. Call us at 847-255-5555 or visit our website. In the meantime, check us out on Facebook, LinkedIn, Instagram, and YouTube!