Investing in an attractive website is an important marketing strategy decision for productivity, brand awareness, and customer loyalty. A strategic design makes your product or business easily accessible for customers, yields powerful marketing results, and ensures your brand stays ahead of the competition. Here are some tips to keep in mind when deciding on your website design strategy.
First and foremost, make sure technology is on your side. There is nothing more frustrating than going to a website and it takes forever to load, links aren’t working, or the website is not user friendly. Negative aspects like this can lead to your customers turning to competitors. Schedule time to frequently check your website ensuring that it is functioning properly, is user-friendly and that links are clickable.
Call to action:
Keep your call to action in mind. What do you want your customers to be drawn to when viewing your website? When viewing clothing websites, one may see a large button urging users to “SHOP NOW!” When browsing a consulting firm, one may see a large button convincing users to “schedule a consultation today!” Your call to action should be clear, visible and easily accessible on the first page. There should be a call to action on every page of your website. Furthermore, make sure your content is driving your user down the path towards success.
Emotion communicates brand:
Utilize the color emotion guide to communicate your brand message. The color emotion guide dictates what certain colors subliminally say to customers. Yellow represents optimism, clarity and warmth; orange represents friendliness, cheerfulness and confidence; red represents excitement and boldness; purple represents creativity and wisdom; blue represents trust, strength and dependability; green represents peace, growth and health; and grey represents balance and calm. Using more than one color may represent multifacetedness and flexibility.
At the end of the day, what the customer thinks is important. Without them, there would be no business. Investing in professional website design is worth the money due to the results it will yield. A well designed website shows your customers that your business is professional and ready for business. Ensure that your website sends the air of professionalism by investing in professionally done graphics and or images, which speak volumes toward businesses. Remember that an attractive website leads to customer loyalty as well as very few customer complaints.
Creative Sizzle is here to help with all of your design needs to maximize your marketing and effectively reach your target market. Visit our website or call us at 847·345-6329 to start the process to improve your marketing strategy and return on investment.