blog image

The Best Social Networks For Your Business

Social media is one of the most important elements in any marketing plan. There are so many ways that social networks can improve your sales and generate qualified leads for your company. With so many options out there, it can feel intimidating and overwhelming to choose which ones your business should utilize. In this blog, we will share our recommendations for the best social networks for your business. (more…)
Read More
blog image

Social Media Trends: A Fresh Take

There are some social media trends that just never seem to disappear. Going behind the scenes, encouraging audience interaction, and sharing tutorials are just some examples of these types of trends. Although these tactics have remained constant for a while, there are some new ways to execute them! Take a look at these fresh takes on classic trends. (more…)
Read More
blog image

Rahab’s Daughters: Generation Female Webinar

On March 8, Rahab's Daughters hosted a webinar called Generation Female. The event lined up perfectly with international women's day and gave all attendees the opportunity to learn more about empowering women. We were inspired by this event and wanted to share our experience with you. (more…)
Read More
blog image

How to Market to: Baby Boomers

Baby Boomers have far more buying power than any other generation at this moment in time. This group of consumers prefers to be informed before spending any money on a product or service. That being said, once you have the trust of a Baby Boomer, you will have a loyal customer forever. They value companies that prioritize compelling video content, content accessibility, and long articles. This is the third and final blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Baby Boomers. (more…)
Read More
blog image

How to Market to: Gen X

It's difficult to talk about generational marketing without mentioning the members of Gen X. This group of consumers has the highest level of brand loyalty and spends a great deal of time researching businesses online. They value customer service, enjoy scrolling through social media, and appreciate nostalgic marketing. This is the second blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Gen X. (more…)
Read More
blog image

How to Market to: Millennials

In today's market, it is impossible to ignore millennials. This group of consumers makes up 25% of the population and represent a substantial amount of spending. Millennials are also very different from the generations before them. They crave instant gratification and attention and they want to change the world. This is the first blog in our series about targeting specific generations. We created this blog to give you the inside scoop on how to market to millennials. (more…)
Read More
blog image

Lead Capture Defined and Described

Lead capture is a necessary part of any marketing plan, and with social media and some of the new marketing tactics, companies, need to be careful so that it does not become a 'lost art'. Gone are the days when the buying cycle stopped at the purchase. Now, your company must find ways to engage consumers with their brand and capture their attention (and contact information. Think about your own decisions as a buyer; what brands do you support and why? Maybe you like their rewards program or the fact that their chat gives you quick and helpful responses. Lead…
Read More

A Guide for Facebook Ads: Best Practices

Facebook ads are a key component of social media marketing. This digital marketing strategy has gained a lot of popularity over the years and is now at the forefront of social media advertising. There are so many ways for businesses to take advantage of these ads. That being said, here is our guide to Facebook ads! (more…)
Read More

5 Best Social Networks for Boosting SEO

Social media is a great tool for businesses. You can use it to grow brand awareness, promote your product or service, and communicate with your target audience. But did you know that you can also boost SEO with your social networks? Here are our recommendation for the 5 best social networks for boosting SEO. (more…)
Read More
blog image

5 Best Practices for Improving YouTube SEO

YouTube is currently one of the fastest-growing social platforms in the world. Video content has been steadily growing over the last few years and has only become more significant in the face of COVID-19. That being said, it's important to understand YouTube SEO and how to make the most out of it. There are a lot of different strategies for maximizing your effectiveness on YouTube, but we've chosen to highlight five. Here's our advice for making your videos stand out in the crowd. (more…)
Read More