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Lead Capture Defined and Described

Lead capture is a necessary part of any marketing plan, and with social media and some of the new marketing tactics, companies, need to be careful so that it does not become a 'lost art'. Gone are the days when the buying cycle stopped at the purchase. Now, your company must find ways to engage consumers with their brand and capture their attention (and contact information. Think about your own decisions as a buyer; what brands do you support and why? Maybe you like their rewards program or the fact that their chat gives you quick and helpful responses. Lead…
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