blog image

SEO and SEM: Differences and Strategies

We all know that business and marketing have evolved over the years due to advances in technology. In order to keep up with these changes, we have made adjustments to the phrasing used to describe these strategies. Two relatively common phrases within the digital marketing world are Search Engine Optimization, commonly referred to as SEO; and Search Engine Marketing, known as SEM. These terms might sound similar but in reality they are very different. That being said, we decided to write this blog about the differences and strategies for SEO and SEM. Basic Differences Let's get started with the most…
Read More
blog image

Everything You Need to Know About Influencer Marketing

Influencer marketing has grown and evolved significantly over time. At its start, it was fairly insignificant and experimental. Now, you see this type of marketing everywhere! Celebrities, bloggers, and even politicians are getting in on the action because of how lucrative it can be. While there is a great deal of opportunity here, this type of marketing can be challenging. We have put together a list of everything you need to know about influencer marketing. Influencer Marketing Current Status Influencer marketing is a type of social media marketing that endorsements and product mentions from influencers. Influencers are people who have…
Read More