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Back-To-School and Back-To-Marketing

Showing different parts of being a web developer for marketing

It’s back-to-school time and lots of change is in the air! Your children are getting back into their schedules, giving you more time to focus on business. While we’re in the swing of things, it’s important to also get back-to-marketing. Here are a few suggestions to help you spice up your marketing efforts this fall!

Website Redesign

If you’re thinking about redesigning your website this fall, you should start by reviewing your current performance metrics. This will give you a good idea of where your current website stands and where you can improve for your future site. Next, you’ll need to determine your website redesign goals. Make sure you have a good reason for redesigning your website and that your goals include measurable results. Remember, how your site looks should be secondary to how it works. Finally, Hubspot recommends that you use your marketing analytics to figure out which pages receive the most traffic and inbound links. If you plan to move any of your valuable pages to your new site, make sure to create the proper 301 redirects.

Social Media Revamp

Another area to focus your efforts this fall is social media. There are several changes you can make to your current social media strategy that will really make your content pop! First, make sure that you have a conversational tone in each of your posts. Focus on helping your audience through education about your product. Something else to keep in mind is that attention spans are getting shorter and shorter every day. People are scrolling through content at crazy rates, so make sure that you are producing snack-sized posts. Finally, authenticity is going to be crucial. According to Hubspot, consumers need more than just great deals to trust, identify with, and invest in a brand. At this time, many brands are being positively recognized by embracing their human side.

Email Campaigns

Email marketing is an effective way to share your brand with many people. This trend is here to stay for the foreseeable future, and there are some new ways to make your emails pop this fall. Start by incorporating some brand personality into your emails. Email recipients are 26% more likely to click on a message if it includes a personalized subject line. Additionally, you can integrate social media into your emails. This presents opportunities for client communication, user generated content, and follower growth. Finally, try to add in some animation! According to Envato, GIFs, animated backgrounds, animated icons and typography have made it super easy to create a truly moving email campaign.

Now is the time to make your marketing sizzle! If you want more information on any of the strategies mentioned in this blog or if you are interested in partnering with Creative Sizzle for some of your marketing projects, let us know! Fill out our contact form or give us a call at 847-345-6329 to get started.

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