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Benefits of Combining Brand and Business Plans

Benefits of Combining Brand and Business Plans

Have you ever thought about the difference between brand and business plans? Imagine this: you have an idea for an exciting new company. You’ve researched it well, done a competitive analysis, and are convinced that it has what it takes to be successful. Now, all you have to do is build a business plan to pitch to your investors. Right? Nope! Gone are the days where all you need is an idea and a business plan. Today, the climate is much different. Branding is now a key element in building a successful organization. It is crucial that you create a brand plan that compliments your business plan. Creative Sizzle shares some tips with you in this post.

Brand Plan Importance

Your brand is how you make an impression. This is where a prospective customer first comes into contact with your business. That being said, it’s important that you have a strong brand plan in place. You’ll need to make sure that your brand communicates a message that is concise, engaging, and consistent. This is important because it creates synergy across all of your print and electronic media. When designing your message, keep in mind that it’s all about engagement now. Gone are the days where the buying process stops at the purchase. Now, you must create a brand that keeps your customers interested even after they’ve bought from you. Having a great brand identity helps to increase organic interactions and build a connection between businesses and consumers.

Brand Plan Elements

Your brand plan should consist of 4 key components: vision, message, goals, and tactics. Start by making your vision a reality. Think about how graphic design should look for your company. Discuss the story you want your brand to tell. Write down the words that best describe your brand. Then, put it all together. This leads seamlessly to your message. You’ll want to have a plan for when, where, and how you will communicate with your audience. Think about the tone you want your brand to use and how that will look across your key platforms. Next, you can identify your brand goals. Think about how you want your audience to feel when they interact with your brand. Then, write down the ways your brand elements should work together to achieve your goals. Finally, you’ll want to put tactics into place. Identify the measures you will take to make your plan work. Make sure you re-evaluate your tactics over time to make sure that they are working. All of these components are crucial to forming a successful brand plan. 

Brand and Business Plan

Now that you know what a brand plan is, you’re ready to add it to your business plan. Here’s our advice for the strongest combination possible. Start with your company profile. This should give the reader a snapshot of your general brand idea. Next, you’ll want to provide a market analysis. Include an analysis of the industry and your specific competitors. Then, you’ll describe your service or product in detail. After this, you’ll want to insert your brand plan. You should describe your marketing plan next. Keep in mind that this is different from a brand plan and should include tactics for reaching your target audience. Finally, you should predict your company’s ROI in a financial forecast. We recommend you format your plan this way for maximum results. 

We know the planning process can be scary at times. We want to help you create the best plan possible. If you are interested in getting help from our team of experts, visit our website or give us a call at 847-345-6329. We look forward to hearing from you!

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