When it comes to promoting your business, you want to make sure that your promotions and advertisements are working in your company’s favor. What many businesses don’t realize is that promotional products are a goldmine for boosting return on investment (ROI). Not only can they help with showcasing your brand and building your marketing strategy, they can also improve your image. Promotional materials can give clients a positive impression of your company and act as a tool to lead clients back to your website. Here’s what you need to know about promotional products and giveaways for your business.
Creating promotional merchandise with your company’s name and logo should be seen as an essential investment. You can estimate your potential ROI with a cost per impression, or CPI, calculator. This tool calculates how much money each impression costs the advertiser, which is your business. Promotional pens, for example, are only 1/10th of a cent per impression, according to Delta Marketing. This cost is lower than the vast majority of advertising mediums, making it more valuable.
When you give away promotional products like pens, tote bags, or stress balls, clients are more likely to give those items away rather than throw them away. This actually makes your impressions even greater because more people will see your brand and logo this way. According to a 2017 report by Promotional Products Association International, 68% of consumers are likely to skip online video ads, 57% click out of digital ads, 50% never even open unsolicited mail, and 46% unsubscribe from email marketing. Some of these statistics may seem daunting, but keep in mind that only 20% of consumers discard promotional products!
Living in a digitally-enhanced world is a double edged sword. There are lots of ways to reach potential customers, but they are seeing advertisements so often that they become numb to them. This is why it’s so important to stand out in the form of promotional products. These will make a lasting impression on your customers, especially if the product is useful. C and B Marketing has said that 6 out of 10 people will keep a branded item that is useful to them for up to 2 years. Keep everyday items in mind when selecting promotional items for your brand. Things like pens, notepads, stress balls, water bottles, and tote bags are all effective for promotional giveaways. Remember to include your company name as well as your website so that clients can easily find you and your site.
Be Aware of Trends
It’s important to be mindful of any product trends. Some trends can seem a bit gimmicky whereas others have the potential to grab your client’s attention. A great example of this is the touch tool. In the face of COVID-19, many people are wary of touching things. Thus, the touch tool was born. It allows people to avoid using their hand out in public and during activities like getting gas or using an ATM. Brands have been stamping their logos on them and sending them out to the public to gain visibility.
With the reasonable cost of creating products paired with the benefits of increasing your brand visibility, it’s really something every business should be investing in. Creative Sizzle can help you figure out how to launch promotional products for your business and answer all of your marketing needs. Contact us today or give us a call at 847-255-5555.