Websites, by nature, are interactive. As users click, scroll, and fill out forms, they additionally interact with your brand. The term “interactive graphic” primarily addresses a particular graphic element, like a slideshow, video, or more extensive animated feature. The primary purpose of using interactive visual elements on your website is to attract attention and help foster user engagement. You can also use them to explain a complex message or condense a lengthy story into something your user can watch. In this post, we will take a closer look into how interactive graphics on your website can boost leads.
Are Interactive Graphics Right For You?
When evaluating whether an interactive graphic is an appropriate element for your website, you may want to consider the following points:
How does the feature fit with my overall objectives?
What is the budget for this element?
What do I want my users to understand or learn from it? Is it a general overview or a gateway to deeper understanding?
What do I want my users to do with this information? What is the call to action?
How will it work across a variety of platforms? Will it look good on desktop, tablet, and mobile devices?
Why Interactive Graphics?
Interactivity is extremely impressive and highly useful. It can highlight different types of information more effectively than a static image. So, what types of interactive graphics should you be considering? Here are a few ideas of elements you can animate:
- Data (graphs, charts)
Interactive graphics can add an incredible amount of value to your site but should be used when it improves upon a graphic. Remember that when it comes to user experience, the function should have the highest priority. When considering an interactive graphic, make sure it will add value to your user experience and not make it more confusing.
The end goal of interactive graphics and elements on your website is to increase user engagement and lead generation. As a general rule, the more time someone spends on your site, the more likely they will develop a connection with your brand. Those connections will likely convert into sales, making it beneficial for your return on investment. When considering interactive graphics, think about your story, your audience, and how your users will view your visual content.
Contact Creative Sizzle for help designing an interactive graphic element to help increase website leads. Call us at 847-255-5555 or visit our website.