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Call to Action: A Marketing Strategy

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In today’s digital marketing world, it’s not enough to have clients visit your website for a brief moment. Now, businesses must find new ways to engage and interact with their visitors. Not only will you need to capture your audience for an extended period of time, but you’ll also need to persuade prospective customers to take action. We encourage companies to find strategies that are fun and innovative for the client while also yielding a return on investment for your business. One tried and true method to engage clients on your website is a call to action.

Call to Action Definition

A call to action, or CTA, not only generates more clicks, but it also serves as an incentive for clients to spend more time on your website. A great example of a call to action is when you ask your audience to “click here for 10% off your first order”. Not only are you giving them something to look forward to, but you are also encouraging them to spend more time learning about your brand. Though many companies utilize CTAs, it’s important to ensure that this strategy makes sense for your business.

Implementing CTAs in Retail

If you are in the retail business, you’ll find that the call-to-action possibilities are endless. Clothes and accessories are items that people often buy out of desire rather than rethink their purchase, consider a call to action that asks them to enter their email for a special deal, free shipping, or a percentage off their first order. Many retail companies also utilize customer rewards programs to send customers emails and texts about their products. This works very well because you can send text messages to clients reminding them of items in their cart, special promotions, or reward program perks!

Implementing CTAs in the Food Industry

For those in the business of food, there are fun and unique ways to utilize CTAs. If your business delivers fresh produce to customers, consider having a contest! You can request that clients post a recipe that includes your product and a photo of the finished product. Of course, these posts should also have a hashtag that includes your company name or the challenge name. Once you reach the competition’s end date, you can use a random generator to choose a winner and congratulate them with one free order. This is a great way to earn positive press from your clients. You can also offer a rewards program to your clients as a call to action. Jersey Mike’s does a great job of this. Their rewards members are given points every time they make a purchase. After reaching so many points, they are rewarded with a free sub! In addition to this regular perk, members also receive special deals from time to time. This kind of program can prove extremely effective for your company.

Implementing CTAs in Design and Technology

Owners of design and technology businesses, encourage your customers to show off their creativity! Interior design businesses can ask clients to stage a room and post a photo. Entries will then be featured on your website and visitors will get the chance to vote on what they like best. The winner can be rewarded with a prize that works with your business model. If you are in graphic design or technology, ask customers to design a logo or code a page for your website. Once again, features these entries on your website for more exposure and interaction from clients.

All of these ideas are great for website interaction and social media engagement! These contests and calls to action can easily be featured on Instagram, Twitter, or Facebook. Remember to feature the entries of whatever call to action or contest you are running on your website as well as on your social media. This will ensure that the maximum number of people are able to see your creative marketing techniques and clients will surely grow to appreciate how interactive your brand is.

Creative Sizzle is here to help your business shine. We can do a review of your marketing plan and help you develop a strategy that will not only build leads to your website but increase your return on investment. To schedule an appointment with our experts, visit our website or give us a call at 847-255-5555.

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