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Spread Your Message With Brand Voice

In today's era of digital dependence, having a consistent brand voice is more important than ever. Your customers want to feel like they are in good hands with your company, and the best way to make that happen is by maintaining a clear and consistent tone of voice across all your platforms. In this blog, we'll talk about how your brand voice can convey your company's message as well as some best practices to maximize your results. Consistent Brand Persona If your audience can tell it's you from just your text, you have successfully built a brand persona. Having a…
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Adding Interactive Graphics Into Your Website

Websites are interactive by nature. As users click, scroll, and fill out forms, they are also interacting with your brand. When the term "interactive graphic" is used, it primarily addresses a certain type of graphic element like a slideshow, video, or larger animated element. The main purpose of using interactive graphic elements on your website is to attract attention and help foster user-engagement. You can also use them to explain a difficult message or condense a lengthy story into something your user can 'watch' or 'play' with. In this post, we will dive deeper into interactive graphics for your website.…
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Benefits of Promotional Products

When it comes to promoting your business, you want to make sure that your promotions and advertisements are working in your company's favor. What many businesses don't realize is that promotional products are a goldmine for boosting return on investment (ROI). Not only can they help with showcasing your brand and building your marketing strategy, they can also improve your image. Promotional materials can give clients a positive impression of your company and act as a tool to lead clients back to your website. Here's what you need to know about promotional products and giveaways for your business. (more…)
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Your Brand Plan vs. Your Business Plan

You have an idea for a fantastic new company. You’ve researched it well, done a competitive analysis and are convinced that it will be successful. Now all you need to do is construct a business plan to pitch to your investors. Right?  Wrong!  Gone are the days where all you need is a business plan. Today, the climate is much different and branding has become a key element in corporate success. So, how do you develop a marketing plan, and how does it relate to your business plan?  Is one more important than the other?  I mean, you need both…
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Top 5 Website Design Trends for 2021

Your website is one of the most effective tools for separating your brand from your competitors. Your site offers your audience a window into your company. This is great because it can influence your audience to form a positive impression of your brand. In order to do this, you must make sure your site is always updated with new information and features. There are many ways to keep your website looking modern, but we've narrowed it down to our top five. That being said, here is our list of website design trends for 2021! (more…)
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Benefits of Combining Brand and Business Plans

Benefits of Combining Brand and Business Plans

Have you ever thought about the difference between brand and business plans? Imagine this: you have an idea for an exciting new company. You’ve researched it well, done a competitive analysis, and are convinced that it has what it takes to be successful. Now, all you have to do is build a business plan to pitch to your investors. Right? Nope! Gone are the days where all you need is an idea and a business plan. Today, the climate is much different. Branding is now a key element in building a successful organization. It is crucial that you create a…
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The Brand Touchpoint Matrix

The brand touchpoint matrix is ever-present in today's digital era. Every interaction a prospect has with your brand can make a big impact on their journey to becoming a loyal customer. It's important to have a map of every touchpoint that a customer can encounter before making a purchase. In order to understand this, you must have control over the three most important media types: paid, owned, and earned. (more…)
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brand strategy and storytelling

Brand Strategy and Storytelling

Effective tactics for brand strategy and storytelling should be included in every marketing plan. These are some of the most important steps in building a business and should not be ignored. Developing a strong brand strategy and story is an art and that we have perfected during our many years in business. In essence, we've learned that you must have a plan and a story to maximize your brand's potential. (more…)
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