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Get to Know Our Team: Lauren Pond

We always say that people like to work with companies that they know, like, and trust. Of course, the most important component of any company is the team that works there. That's why we've started this blog series. As the next blog in our meet-the-team series, we thought it would be appropriate to share some information about our Office Manager and Optimization Specialist, Lauren Pond! Let's learn a little more about what makes Lauren so special! (more…)
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Why You Should Start a Monthly Series

Planning a monthly series for your social media and blog is a great way to engage your audience. Social media and blogging are powerful tools for business. When done correctly, they can be used to drive traffic to your website, attract new clients, and even lead to closing sales! The internet and social media are popular and effective devices, which makes it especially difficult to navigate. Luckily, Creative Sizzle has you covered. One advantage of both the internet and social media is that it has the ability to run various series for your clients' viewing and listening pleasure. Here's what…
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Get To Know Our Team: Mitch Levinson

We always say that people like to work with companies they know, like, and trust. Of course, the most important component of any company is the team that works there. That's why we've started this blog series. As the first blog in our mini-series, we thought it would be appropriate to share some information about our Founder and President, Mitch Levinson! Get to know more about him in this blog! Basic Information Let's jump right in! Mitch Levinson is the Founder and President of Creative Sizzle! He started Creative Sizzle to help forward-thinking companies create and tell their story to…
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Spread Your Message With Brand Voice

In today's era of digital dependence, having a consistent brand voice is more important than ever. Your customers want to feel like they are in good hands with your company, and the best way to make that happen is by maintaining a clear and consistent tone of voice across all your platforms. In this blog, we'll talk about how your brand voice can convey your company's message as well as some best practices to maximize your results. Consistent Brand Persona If your audience can tell it's you from just your text, you have successfully built a brand persona. Having a…
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Adding Interactive Graphics Into Your Website

Websites are interactive by nature. As users click, scroll, and fill out forms, they are also interacting with your brand. When the term "interactive graphic" is used, it primarily addresses a certain type of graphic element like a slideshow, video, or larger animated element. The main purpose of using interactive graphic elements on your website is to attract attention and help foster user-engagement. You can also use them to explain a difficult message or condense a lengthy story into something your user can 'watch' or 'play' with. In this post, we will dive deeper into interactive graphics for your website.…
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Benefits of Promotional Products

When it comes to promoting your business, you want to make sure that your promotions and advertisements are working in your company's favor. What many businesses don't realize is that promotional products are a goldmine for boosting return on investment (ROI). Not only can they help with showcasing your brand and building your marketing strategy, they can also improve your image. Promotional materials can give clients a positive impression of your company and act as a tool to lead clients back to your website. Here's what you need to know about promotional products and giveaways for your business. (more…)
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Your Brand Plan vs. Your Business Plan

You have an idea for a fantastic new company. You’ve researched it well, done a competitive analysis and are convinced that it will be successful. Now all you need to do is construct a business plan to pitch to your investors. Right?  Wrong!  Gone are the days where all you need is a business plan. Today, the climate is much different and branding has become a key element in corporate success. So, how do you develop a marketing plan, and how does it relate to your business plan?  Is one more important than the other?  I mean, you need both…
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Top 5 Website Design Trends for 2021

Your website is one of the most effective tools for separating your brand from your competitors. Your site offers your audience a window into your company. This is great because it can influence your audience to form a positive impression of your brand. In order to do this, you must make sure your site is always updated with new information and features. There are many ways to keep your website looking modern, but we've narrowed it down to our top five. That being said, here is our list of website design trends for 2021! (more…)
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Benefits of Combining Brand and Business Plans

Benefits of Combining Brand and Business Plans

Have you ever thought about the difference between brand and business plans? Imagine this: you have an idea for an exciting new company. You’ve researched it well, done a competitive analysis, and are convinced that it has what it takes to be successful. Now, all you have to do is build a business plan to pitch to your investors. Right? Nope! Gone are the days where all you need is an idea and a business plan. Today, the climate is much different. Branding is now a key element in building a successful organization. It is crucial that you create a…
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