A Guide for Facebook Ads: Best Practices

Facebook ads are a key component of social media marketing. This digital marketing strategy has gained a lot of popularity over the years and is now at the forefront of social media advertising. There are so many ways for businesses to take advantage of these ads. That being said, here is our guide to Facebook ads! Facebook Ads Facebook ads now come in several varieties. You can promote your page, Facebook posts, actions, or your website itself! One thing that's important to note is that Facebook likes to keep traffic on their site. Despite Facebook's increasing focus on native ads,…
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Top 5 Website Design Trends for 2021

Your website is one of the most effective tools for separating your brand from your competitors. Your site offers your audience a window into your company. This is great because it can influence your audience to form a positive impression of your brand. In order to do this, you must make sure your site is always updated with new information and features. There are many ways to keep your website looking modern, but we've narrowed it down to our top five. That being said, here is our list of website design trends for 2021! Parallax Animation Parallax is the optical…
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Tips for Successful Sales Promotions

In order to have a successful sales promotion, you must follow a few key steps. Many businesses are disappointed with their promotion because it did not produce the expected results. This usually happens when important steps are ignored, forgotten, or unknown. We saw this happening to many companies and wanted to help. Here are our tips for conducting an effective sales promotion! Focus on Exposure A key element in designing a successful sales strategy is exposure. Social media is a great way to communicate and connect with your audience, if done correctly. Make sure to keep your posts succinct and…
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Benefits of Combining Brand and Business Plans

Benefits of Combining Brand and Business Plans

Have you ever thought about the difference between brand and business plans? Imagine this: you have an idea for an exciting new company. You’ve researched it well, done a competitive analysis, and are convinced that it has what it takes to be successful. Now, all you have to do is build a business plan to pitch to your investors. Right? Nope! Gone are the days where all you need is an idea and a business plan. Today, the climate is much different. Branding is now a key element in building a successful organization. It is crucial that you create a…
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Social Media for the Holidays

Social Media Tips for the Holidays

It’s the holiday season and we have got a great gift for you! No, it isn’t a sweater, a tablet, or a holiday puppy; it’s even better. We are sharing our best social media tips for the holidays! Social media is an important part of any marketing plan, especially now. People turn to social media to see what their favorite brands are up to around the holidays. Give your audience great holiday content with these special tips. (more…)
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The Importance of Graphic Design

The Importance of Graphic Design

We all know that the written word is significant when it comes to marketing, but what about the importance of graphics? Graphic design is arguably the most important element in your marketing strategy and should not be neglected. Whether you're designing a logo or images for your social media content, your visuals must resonate with your audience. These are just some of the advantages of graphic design. Learn more about best practices for great graphic design. (more…)
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The Brand Touchpoint Matrix

The brand touchpoint matrix is ever-present in today's digital era. Every interaction a prospect has with your brand can make a big impact on their journey to becoming a loyal customer. It's important to have a map of every touchpoint that a customer can encounter before making a purchase. In order to understand this, you must have control over the three most important media types: paid, owned, and earned. (more…)
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Start Planning for 2021

Start Planning for 2021

It’s time to start planning for 2021! We can all agree that 2020 has been a significant year; the global pandemic sparked major changes in the world and our individual lives. What we all thought would only last for a few weeks has instead made a lasting impact on the way we shop, learn, and work. Now, we are on the verge of a new year and are renewed with hope and excitement. As we prepare for the impending start of a new year, we should also begin brainstorming marketing strategies for 2021 planning. Here’s what we recommend you do…
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brand strategy and storytelling

Brand Strategy and Storytelling

Effective tactics for brand strategy and storytelling should be included in every marketing plan. These are some of the most important steps in building a business and should not be ignored. Developing a strong brand strategy and story is an art and that we have perfected during our many years in business. In essence, we've learned that you must have a plan and a story to maximize your brand's potential. (more…)
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Advertising in the Digital Era

Advertising in the Digital Era

As we dig deeper into the digital advertising world, many companies are discovering new ways to market their brand. This is the challenge that every company today must address in order to survive and advance. As we face COVID-19, businesses everywhere must find new ways to generate leads and attract customers. When COVID-19 hit the states, many businesses were forced to shut down because they were not able to adapt. Now, companies have taken to the internet to reach and engage their target audiences. (more…)
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