Benefits of Combining Brand and Business Plans

Benefits of Combining Brand and Business Plans

Have you ever thought about the difference between brand and business plans? Imagine this: you have an idea for an exciting new company. You’ve researched it well, done a competitive analysis, and are convinced that it has what it takes to be successful. Now, all you have to do is build a business plan to pitch to your investors. Right? Nope! Gone are the days where all you need is an idea and a business plan. Today, the climate is much different. Branding is now a key element in building a successful organization. It is crucial that you create a…
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Social Media for the Holidays

Social Media Tips for the Holidays

It’s the holiday season and we have got a great gift for you! No, it isn’t a sweater, a tablet, or a holiday puppy; it’s even better. We are sharing our best social media tips for the holidays! Social media is an important part of any marketing plan, especially now. People turn to social media to see what their favorite brands are up to around the holidays. Give your audience great holiday content with these special tips. (more…)
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The Importance of Graphic Design

The Importance of Graphic Design

We all know that the written word is significant when it comes to marketing, but what about the importance of graphics? Graphic design is arguably the most important element in your marketing strategy and should not be neglected. Whether you're designing a logo or images for your social media content, your visuals must resonate with your audience. These are just some of the advantages of graphic design. Learn more about best practices for great graphic design. (more…)
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The Brand Touchpoint Matrix

The brand touchpoint matrix is ever-present in today's digital era. Every interaction a prospect has with your brand can make a big impact on their journey to becoming a loyal customer. It's important to have a map of every touchpoint that a customer can encounter before making a purchase. In order to understand this, you must have control over the three most important media types: paid, owned, and earned. (more…)
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Start Planning for 2021

Start Planning for 2021

It’s time to start planning for 2021! We can all agree that 2020 has been a significant year; the global pandemic sparked major changes in the world and our individual lives. What we all thought would only last for a few weeks has instead made a lasting impact on the way we shop, learn, and work. Now, we are on the verge of a new year and are renewed with hope and excitement. As we prepare for the impending start of a new year, we should also begin brainstorming marketing strategies for 2021 planning. Here’s what we recommend you do…
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brand strategy and storytelling

Brand Strategy and Storytelling

Effective tactics for brand strategy and storytelling should be included in every marketing plan. These are some of the most important steps in building a business and should not be ignored. Developing a strong brand strategy and story is an art and that we have perfected during our many years in business. In essence, we've learned that you must have a plan and a story to maximize your brand's potential. (more…)
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strategic advertisement planning

Strategic Advertisement Planning

Strategic advertisement planning can be the difference between success and failure for your business. It isn't as simple as taking a video of your product in action and putting it on the web. Think about successful campaigns like the Old Spice ad “The Man Your Man Could Smell Like”. This is a great example of successful advertising. Old Spice distinguished between the buyer and the user of their product and tried to reach the buyer first. In this case, the wives were the target audience because they are the buyers of their husbands body wash. Ultimately, their message was simple…
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Creative Sizzle Brand Story

Creative Sizzle Brand Story

We recently announced some exciting news: we’ve launched a new brand! We are now officially Creative Sizzle and we couldn’t be more excited to see where this new company will go. A lot has changed in the world and in our business since we first started. That being said, we felt it was the perfect time to make our own change. Every company has a story behind their brand, and we are no exception. Keep reading to learn more about what Creative Sizzle means to us. (more…)
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Your Brand Voice Helps Convey Your Company's Message

Your Brand Voice Helps Convey Your Company’s Message

In today’s era of digital everything, having your brand's voice consistent across all platforms is more important than ever. The world is changing, and customers feel like they are in good hands when a company has a clear and consistent tone of voice across their communications. There is a massive flow of companies who have just recently needed to build an online presence. Therefore, a distinct and developed message is necessary to make your brand be remembered above the rest. (more…)
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Design Your Website to Cater to Customer Experience

Design Your Website to Cater to Customer Experience

With so much internet traffic today, 55% of all websites are getting looked at for less than 15 seconds. Having an excellent first impression on every user should be at the top of your mind when designing your company's website. Creating a top-notch user experience for customers coming to your website will give you great credibility. Plus, leads to loyal customers wanting to return.  Importance of a Customer-First Website Design User experience is how people perceive, use, and remember a website. Designing your website for the user strongly improves brand awareness. A great way to showcase your brand’s personality and…
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