Benefits of Combining Brand and Business Plans

Benefits of Combining Brand and Business Plans

Have you ever thought about the difference between brand and business plans? Imagine this: you have an idea for an exciting new company. You’ve researched it well, done a competitive analysis, and are convinced that it has what it takes to be successful. Now, all you have to do is build a business plan to pitch to your investors. Right? Nope! Gone are the days where all you need is an idea and a business plan. Today, the climate is much different. Branding is now a key element in building a successful organization. It is crucial that you create a…
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The Importance of Graphic Design

The Importance of Graphic Design

We all know that the written word is significant when it comes to marketing, but what about the importance of graphics? Graphic design is arguably the most important element in your marketing strategy and should not be neglected. Whether you're designing a logo or images for your social media content, your visuals must resonate with your audience. These are just some of the advantages of graphic design. Learn more about best practices for great graphic design. (more…)
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The Brand Touchpoint Matrix

The brand touchpoint matrix is ever-present in today's digital era. Every interaction a prospect has with your brand can make a big impact on their journey to becoming a loyal customer. It's important to have a map of every touchpoint that a customer can encounter before making a purchase. In order to understand this, you must have control over the three most important media types: paid, owned, and earned. (more…)
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