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How to Market to: Baby Boomers

Baby Boomers have far more buying power than any other generation at this moment in time. This group of consumers prefers to be informed before spending any money on a product or service. That being said, once you have the trust of a Baby Boomer, you will have a loyal customer forever. They value companies that prioritize compelling video content, content accessibility, and long articles. This is the third and final blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Baby Boomers. (more…)
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How to Market to: Gen X

It's difficult to talk about generational marketing without mentioning the members of Gen X. This group of consumers has the highest level of brand loyalty and spends a great deal of time researching businesses online. They value customer service, enjoy scrolling through social media, and appreciate nostalgic marketing. This is the second blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Gen X. (more…)
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How to Market to: Millennials

In today's market, it is impossible to ignore millennials. This group of consumers makes up 25% of the population and represent a substantial amount of spending. Millennials are also very different from the generations before them. They crave instant gratification and attention and they want to change the world. This is the first blog in our series about targeting specific generations. We created this blog to give you the inside scoop on how to market to millennials. (more…)
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Mitch Levinson on BizSoup Podcast

Creative Sizzle's Founder and President, Mitch Levinson, was asked to be a guest on John DeBevoise's podcast BizSoup. During their interview, Mitch talked about everything that is going on in the world of digital marketing. Here's a little more about BizSoup and Mitch's episode. (more…)
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Lead Capture Defined and Described

Lead capture is a necessary part of any marketing plan, and with social media and some of the new marketing tactics, companies, need to be careful so that it does not become a 'lost art'. Gone are the days when the buying cycle stopped at the purchase. Now, your company must find ways to engage consumers with their brand and capture their attention (and contact information. Think about your own decisions as a buyer; what brands do you support and why? Maybe you like their rewards program or the fact that their chat gives you quick and helpful responses. Lead…
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Grow Traffic and Sales with Social Media

Did you know that your company could grow traffic and sales with social media? With billions of users throughout the world, social media platforms simply cannot be ignored. Whether you are B2B or B2C, social media tactics should be added to your marketing plan. People like to interact with their favorite brands on social channels because it gives them a feeling of connection, which means you should continually post fresh content in order to keep them engaged. Company's must capitalize on this desire in order to keep them engaged. Companies must capitalize on this desire in order to grow traffic,…
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Programmatic Advertising and Social Media

Programmatic Advertising and Social Media

When we look at programmatic advertising and social media habits from the last year, we see a massive increase in consumption on every platform. Without being able to be near others, people have had to rely heavily on social media to stay connected. This means that businesses must become more active online. Here are some insights and best practices for programmatic advertising and social media. (more…)
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Customer Retention

Customer Retention

If you are struggling with customer retention, this blog is for you. Knowing the details of the customer journey is important for building loyalty. In this post, we will describe each step of the consumer experience as well as some best practices for increasing retention. (more…)
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