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Lead Capture Defined and Described

Lead capture is a necessary part of any marketing plan, and with social media and some of the new marketing tactics, companies, need to be careful so that it does not become a 'lost art'. Gone are the days when the buying cycle stopped at the purchase. Now, your company must find ways to engage consumers with their brand and capture their attention (and contact information. Think about your own decisions as a buyer; what brands do you support and why? Maybe you like their rewards program or the fact that their chat gives you quick and helpful responses. Lead…
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A Guide for Facebook Ads: Best Practices

Facebook ads are a key component of social media marketing. This digital marketing strategy has gained a lot of popularity over the years and is now at the forefront of social media advertising. There are so many ways for businesses to take advantage of these ads. That being said, here is our guide to Facebook ads! Facebook Ads Facebook ads now come in several varieties. You can promote your page, Facebook posts, actions, or your website itself! One thing that's important to note is that Facebook likes to keep traffic on their site. Despite Facebook's increasing focus on native ads,…
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Developing a Marketing Budget: The Secret Formula

Budgeting is a crucial operation for any business, small or large. In order for a business to reach success or remain successful, there must be some money allocated to marketing efforts. A well-planned marketing budget leads to the development of an effective marketing plan. This, in turn, will bring in new clients and more return on investment. Creative Sizzle has three basic tips for creating a strategic marketing budget. (more…)
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Grow Traffic and Sales with Social Media

Did you know that your company could grow traffic and sales with social media? With billions of users throughout the world, social media platforms simply cannot be ignored. Whether you are B2B or B2C, social media tactics should be added to your marketing plan. People like to interact with their favorite brands on social channels because it gives them a feeling of connection, which means you should continually post fresh content in order to keep them engaged. Company's must capitalize on this desire in order to keep them engaged. Companies must capitalize on this desire in order to grow traffic,…
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Emerging Marketing Trends in 2021

2021 has officially begun which means there are lots of new marketing trends on the rise! The new year has quite a bit riding on it, but it promises to be a great year for digital marketing. With so much happening in the world around us, it can be difficult to find the time to research these new trends on your own. That being said, here is a list of emerging marketing trends you'll want to include in your 2021 marketing plan! ChatBots Many businesses are implementing chatbots on their site to cater to a new kind of audience. Now…
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Programmatic Advertising and Social Media

Programmatic Advertising and Social Media

When we look at programmatic advertising and social media habits from the last year, we see a massive increase in consumption on every platform. Without being able to be near others, people have had to rely heavily on social media to stay connected. This means that businesses must become more active online. Here are some insights and best practices for programmatic advertising and social media. (more…)
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Advertising in the Digital Era

Advertising in the Digital Era

As we dig deeper into the digital advertising world, many companies are discovering new ways to market their brand. This is the challenge that every company today must address in order to survive and advance. As we face COVID-19, businesses everywhere must find new ways to generate leads and attract customers. When COVID-19 hit the states, many businesses were forced to shut down because they were not able to adapt. Now, companies have taken to the internet to reach and engage their target audiences. (more…)
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Design Your Website to Cater to Customer Experience

Design Your Website to Cater to Customer Experience

With so much internet traffic today, 55% of all websites are getting looked at for less than 15 seconds. Having an excellent first impression on every user should be at the top of your mind when designing your company's website. Creating a top-notch user experience for customers coming to your website will give you great credibility. Plus, leads to loyal customers wanting to return.  Importance of a Customer-First Website Design User experience is how people perceive, use, and remember a website. Designing your website for the user strongly improves brand awareness. A great way to showcase your brand’s personality and…
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