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The Three Stages of Social Media

Is this the next big thing? Will I be left out? Should I be involved? Is it too late? These are all things that we ask ourselves when it comes to participating in social media. More than that, we ask ourselves these questions when new sites or platforms are introduced. (more…)
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Landing Pages: Benefits and Best Practices

Gaining new, quality customers is the goal of any business. Every piece of content we develop is made with this goal in mind, but there are some tools that work better than others. The landing page is one of these tools. Landing pages are the perfect way to create brand awareness, engage prospects, and generate new clients. Learn more about the benefits and best practices of landing pages in this article. Landing Page Described A landing page is a standalone page created specifically for a marketing campaign. It's the place that a visitor is sent after they click on a…
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How Often Should I Do SEO?

Launching a new website requires a lot of time, energy, and even some money. One area you'll definitely want to focus your efforts on is search engine optimization, or SEO. It's important to know that SEO requires effort over time, it's not a one-and-done kind of thing. You might be wondering: How often should I do SEO? We'll answer this question right now. (more…)
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Why Your Company Needs a Chatbot

Companies are constantly looking for new ways to capture quality leads and engage their business. It's important to generate new business for your company to drive sales and boost your return on investment, or ROI. That's where chatbots come into play. These powerful tools can separate your company from the competition and help you save time and money. Learn more about why your company needs a chatbot in this blog. (more…)
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The Best Social Networks For Your Business

Social media is one of the most important elements in any marketing plan. There are so many ways that social networks can improve your sales and generate qualified leads for your company. With so many options out there, it can feel intimidating and overwhelming to choose which ones your business should utilize. In this blog, we will share our recommendations for the best social networks for your business. (more…)
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Get Your Message Across With Content Marketing

Content marketing is all about telling your brand's story in an engaging way. The goal is to get your customer's attention and then convert them into a quality lead or even a buyer! It's important to create and distribute relevant content to attract and retain your audience. Ultimately, your content should work in your favor to drive profitable customer actions. The question is, how do you get there? We'll tell you everything you need to know in this blog post. (more…)
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Taking Advantage of Keywords

Your website is built, launched, and ready to go! All you need now is to attract potential customers to your site. One of the best ways to do this is through Google Searches. Writing strong content on your blog and throughout your website will go a long way in boosting your search ranking. However, there is more to it than just writing good content. You also need to include strong keywords throughout your marketing materials. Let's learn a little more about implementing keywords into your content. (more…)
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SEO and SEM: Differences and Strategies

We all know that business and marketing have evolved over the years due to advances in technology. In order to keep up with these changes, we have made adjustments to the phrasing used to describe these strategies. Two relatively common phrases within the digital marketing world are Search Engine Optimization, commonly referred to as SEO; and Search Engine Marketing, known as SEM. These terms might sound similar but in reality they are very different. That being said, we decided to write this blog about the differences and strategies for SEO and SEM. (more…)
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Call to Action: A Marketing Strategy

In today's digital marketing world, it's not enough to have clients visit your website for a brief moment. Now, businesses must find new ways to engage and interact with their visitors. Not only will you need to capture your audience for an extended period of time, but you'll also need to persuade prospective customers to take action. We encourage companies to find strategies that are fun and innovative for the client while also yielding a return on investment for your business. One tried and true method to engage clients on your website is a call to action. (more…)
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Is A Mobile App Right For Your Business?

Today's market is competitive, and having a fighting chance in the competition means staying up to date on business's current ally: technology. When used correctly, it can give small businesses the tools they need to market their way to success. One of these technological tools is mobile apps. With so much technology introduced every year, it can be difficult to decide what is worth investing in. Here's what you need to know before deciding to develop an app for your business. (more…)
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