Digital Marketing: Staying Above the Competition

There are millions of brands in the world that people can choose to give their business. With technology, there are multiple ways for brands to reach their clients and for clients to reach brands. Technology helps create digital marketing, gain brand exposure, increase communication with clients, make sales, and more. However, with growing access to technology worldwide comes growing access to businesses worldwide. Ask yourself, how will I make my brand stand out against all of the competition in the world? The answer is more clear than one may think; customer-centric digital marketing. 2021 statistics on the customer experience, show…
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Boost Website Leads with Interactive Graphics

Websites, by nature, are interactive. As users click, scroll, and fill out forms, they additionally interact with your brand. The term "interactive graphic" primarily addresses a particular graphic element, like a slideshow, video, or more extensive animated feature. The primary purpose of using interactive visual elements on your website is to attract attention and help foster user engagement. You can also use them to explain a complex message or condense a lengthy story into something your user can watch. In this post, we will take a closer look into how interactive graphics on your website can boost leads. Are Interactive…
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How To Leverage Your Instagram Account

Instagram is one of the hottest social media platforms available to users today! There are so many opportunities to engage with the members of your audience and potential consumers, which means that your content should always be on the cutting-edge. Here are three tips for leveraging your instagram account.  Be Authentic When it comes to social media, it’s better to be real and honest rather than perfect. Now more than ever, audiences are attracted to content that they can really relate to. By nature, people are flawed and susceptible to mistakes. In essence, we are perfectly imperfect. That being said,…
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The Three Stages of Social Media

Is this the next big thing? Will I be left out? Should I be involved? Is it too late? These are all things that we ask ourselves when it comes to participating in social media. More than that, we ask ourselves these questions when new sites or platforms are introduced. (more…)
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Landing Pages: Benefits and Best Practices

Gaining new, quality customers is the goal of any business. Every piece of content we develop is made with this goal in mind, but there are some tools that work better than others. The landing page is one of these tools. Landing pages are the perfect way to create brand awareness, engage prospects, and generate new clients. Learn more about the benefits and best practices of landing pages in this article. Landing Page Described A landing page is a standalone page created specifically for a marketing campaign. It's the place that a visitor is sent after they click on a…
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How Often Should I Do SEO?

Launching a new website requires a lot of time, energy, and even some money. One area you'll definitely want to focus your efforts on is search engine optimization, or SEO. It's important to know that SEO requires effort over time, it's not a one-and-done kind of thing. You might be wondering: How often should I do SEO? We'll answer this question right now. (more…)
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Why Your Company Needs a Chatbot

Companies are constantly looking for new ways to capture quality leads and engage their business. It's important to generate new business for your company to drive sales and boost your return on investment, or ROI. That's where chatbots come into play. These powerful tools can separate your company from the competition and help you save time and money. Learn more about why your company needs a chatbot in this blog. (more…)
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The Best Social Networks For Your Business

Social media is one of the most important elements in any marketing plan. There are so many ways that social networks can improve your sales and generate qualified leads for your company. With so many options out there, it can feel intimidating and overwhelming to choose which ones your business should utilize. In this blog, we will share our recommendations for the best social networks for your business. (more…)
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Get Your Message Across With Content Marketing

Content marketing is all about telling your brand's story in an engaging way. The goal is to get your customer's attention and then convert them into a quality lead or even a buyer! It's important to create and distribute relevant content to attract and retain your audience. Ultimately, your content should work in your favor to drive profitable customer actions. The question is, how do you get there? We'll tell you everything you need to know in this blog post. (more…)
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Taking Advantage of Keywords

Your website is built, launched, and ready to go! All you need now is to attract potential customers to your site. One of the best ways to do this is through Google Searches. Writing strong content on your blog and throughout your website will go a long way in boosting your search ranking. However, there is more to it than just writing good content. You also need to include strong keywords throughout your marketing materials. Let's learn a little more about implementing keywords into your content. (more…)
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