A Guide for Facebook Ads: Best Practices

Facebook ads are a key component of social media marketing. This digital marketing strategy has gained a lot of popularity over the years and is now at the forefront of social media advertising. There are so many ways for businesses to take advantage of these ads. That being said, here is our guide to Facebook ads! Facebook Ads Facebook ads now come in several varieties. You can promote your page, Facebook posts, actions, or your website itself! One thing that's important to note is that Facebook likes to keep traffic on their site. Despite Facebook's increasing focus on native ads,…
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Paid Search versus Organic Search

There is one rivalry in the marketing world that is always relevant: paid search versus organic search. There is so much debate over which one is better for business and the touch is, it just depends. We've spent a lot of time learning about these two search types and have learned some really valuable information. To that end, here are our recommendations for paid and organic searches. Paid Search When you type something into a search engine, you are presented with a list of results which show organic results and paid results. There are many reasons to use paid search…
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Developing a Marketing Budget: The Secret Formula

Budgeting is a crucial operation for any business, small or large. In order for a business to reach success or remain successful, there must be some money allocated to marketing efforts. A well-planned marketing budget leads to the development of an effective marketing plan. This, in turn, will bring in new clients and more return on investment. Creative Sizzle has three basic tips for creating a strategic marketing budget. (more…)
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Programmatic Advertising and Social Media

Programmatic Advertising and Social Media

When we look at programmatic advertising and social media habits from the last year, we see a massive increase in consumption on every platform. Without being able to be near others, people have had to rely heavily on social media to stay connected. This means that businesses must become more active online. Here are some insights and best practices for programmatic advertising and social media. (more…)
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