Strategy Archives - Creative Sizzle

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Oct

Lead Capture, Marketing Automation, Marketing Strategy, Research and Analytics

Maximizing Leads to Increase ROI

Obtaining a lead is a great feeling: you have found the perfect target market that is interested in your services, and you're ready to make some sales! Getting leads—while exciting—is only half the battle. What defines the success of a business is how well they capitalize on that lead and turn it into a sale. To generate sales from a lead takes time, research, and, most of all information. The more information you have on your leads, the more likely you are to make a sale. Creative Sizzle some tips that can help businesses maximize leads. Tracking Information The work…

Oct

By Lauren Pond

Brand, Brand Strategy, Brand Voice, Strategy

Brand Voice Consistency Can Build Your Marketing

In today's digital marketing era, having your brand voice consistent across all platforms is more critical than ever. Customers feel they are in good hands when a company has a clear and consistent voice across all of its communications. To convey your message consistently, it needs to start with your website. Your website should have your brand story throughout and coincide with your marketing strategy. Consistent Brand Persona If your audience can tell it's you from just your content, without logos or images, you have built a consistent brand persona. Having personality behind posts and updates creates an emotional connection…

Sep

By Mitch Levinson

Brand, Brand Strategy, Website Design

An Attractive Website Can Target New Customers

Investing in an attractive website is an important marketing strategy decision for productivity, brand awareness, and customer loyalty. A strategic design makes your product or business easily accessible for customers, yields powerful marketing results, and ensures your brand stays ahead of the competition. Here are some tips to keep in mind when deciding on your website design strategy. Technology aspect: First and foremost, make sure technology is on your side. There is nothing more frustrating than going to a website and it takes forever to load, links aren’t working, or the website is not user friendly. Negative aspects like this…

Sep

By Mitch Levinson

Brand, Brand Strategy, Brand Voice, Strategy

Monthly Blog Series: Helpful Tips You Need To Know

Social media is a powerful tool for business. When done correctly, it can drive traffic to your website, gather new clients, and make new sales. The world of the Internet and social media is large. However, it can be difficult deciding where to start and what to stay away from. One advantage is the ability to post a blog series for clients' viewing, reading or listening pleasure. Here’s what you need to know about how running a series can benefit your business. Series for a startup business: A series could be particularly beneficial for a start-up business that is just…

Sep

By Lauren Pond

Lead Capture, Marketing Strategy, Strategy, Website Design

Informative Ways Yelp Reviews Offer Positive Marketing Strategies

For a company’s marketing to be successful, one important piece of the plan is good website design. However, just as important as the design of your website is the content that you provide your clients. One effective strategy for getting clients to your website and keeping them engaged is integrating reviews from other customers. Placing these reviews onto your homepage makes them easily visible. Furthermore, testimonials by relatable people will speak volumes for your brand and your product. These days, it’s hard to think of reviews without thinking of the popular platform, Yelp, on which to publish them. Yelp has…

Woman is writing digital marketing strategy.

Sep

By Mitch Levinson

Budgeting and Planning, Marketing Strategy, Strategy

Time to Develop a Strong Marketing Budget

Budgeting is a crucial operation for any business, small or large. In order for a business to reach success or to remain successful, money should be allocated to a marketing budget. A well-thought out marketing budget leads to a successful marketing plan which brings in clients and revenue. The old adage “you have to spend money to make money” rings true with marketing. It is typical for start-up businesses to spend more money on marketing than businesses that are already up and running. Creative Sizzle has three basic tips to keep in mind before developing a marketing budget. First Step…

Sep

By Lauren Pond

Brand, Marketing Strategy

LOGO Design 101

When it comes to branding, a logo is probably the first thing you think about. That’s because a logo is typically the first thing a prospective customer notices about a business. For this reason, logo design is extremely important and should be carefully considered. If you are considering a logo revamp or are in the process of creating your company’s first logo, you need to know what elements to consider beforehand. Learn more about logo design here. Utilize Images At its core, a logo is a visual representation of your brand. Use this to your advantage and show your audience…

Leverage your instagram with red symbols on instagram

Aug

By Lauren Pond

Content Marketing, Marketing Strategy, Strategy

How To Leverage Your Instagram Account

Instagram is one of the hottest social media platforms available to users today! There are so many opportunities to engage with the members of your audience and potential consumers, which means that your content should always be on the cutting-edge. Here are three tips for leveraging your instagram account. Be Authentic When it comes to social media, it’s better to be real and honest rather than perfect. Now more than ever, audiences are attracted to content that they can really relate to. By nature, people are flawed and susceptible to mistakes. In essence, we are perfectly imperfect. That being said,…

Showing different parts of being a web developer for marketing

Aug

By Lauren Pond

Marketing Strategy, Strategy

Back-To-School and Back-To-Marketing

It’s back-to-school time and lots of change is in the air! Your children are getting back into their schedules, giving you more time to focus on business. While we’re in the swing of things, it’s important to also get back-to-marketing. Here are a few suggestions to help you spice up your marketing efforts this fall! Website Redesign If you’re thinking about redesigning your website this fall, you should start by reviewing your current performance metrics. This will give you a good idea of where your current website stands and where you can improve for your future site. Next, you’ll need…

Jul

By Julia O' Connor

Strategy

What To Include In Your Social Media Content Report

You produce new content for your audience every single day. Whether it's an email, a blog, or social media, you spend lots of time delivering messages to your audience. With that in mind, it's important to make sure that everything is working in your favor. That's why a quarterly content report is essential for your business. Here are a few guidelines for you to consider, specifically when making your social media content report. (more…)