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Paid Search versus Organic Search

There is one rivalry in the marketing world that is always relevant: paid search versus organic search. There is so much debate over which one is better for business and the touch is, it just depends. We've spent a lot of time learning about these two search types and have learned some really valuable information. To that end, here are our recommendations for paid and organic searches. Paid Search When you type something into a search engine, you are presented with a list of results which show organic results and paid results. There are many reasons to use paid search…
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Developing a Marketing Budget: The Secret Formula

Budgeting is a crucial operation for any business, small or large. In order for a business to reach success or remain successful, there must be some money allocated to marketing efforts. A well-planned marketing budget leads to the development of an effective marketing plan. This, in turn, will bring in new clients and more return on investment. Creative Sizzle has three basic tips for creating a strategic marketing budget. (more…)
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Benefits of Combining Brand and Business Plans

Benefits of Combining Brand and Business Plans

Have you ever thought about the difference between brand and business plans? Imagine this: you have an idea for an exciting new company. You’ve researched it well, done a competitive analysis, and are convinced that it has what it takes to be successful. Now, all you have to do is build a business plan to pitch to your investors. Right? Nope! Gone are the days where all you need is an idea and a business plan. Today, the climate is much different. Branding is now a key element in building a successful organization. It is crucial that you create a…
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From Gingerbread House to Marketing Plan

Every year holiday enthusiasts set out to create the ultimate gingerbread house. Many eagerly delve into the project with excitement and imagination, but no plan. As a result, they realize that a house without a solid foundation quickly crumbles. The same can be said about businesses without a marketing plan. Many companies have great ideas but neglect to form a solid base. Following a marketing plan is crucial for finding success. Here's what we have to say on the subject. (more…)
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