strategic advertisement planning

Strategic Advertisement Planning

Strategic advertisement planning can be the difference between success and failure for your business. It isn't as simple as taking a video of your product in action and putting it on the web. Think about successful campaigns like the Old Spice ad “The Man Your Man Could Smell Like”. This is a great example of successful advertising. Old Spice distinguished between the buyer and the user of their product and tried to reach the buyer first. In this case, the wives were the target audience because they are the buyers of their husbands body wash. Ultimately, their message was simple…
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