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Creative Sizzle Brand Story

Creative Sizzle Brand Story

We recently announced some exciting news: we’ve launched a new brand! We are now officially Creative Sizzle and we couldn’t be more excited to see where this new company will go. A lot has changed in the world and in our business since we first started. That being said, we felt it was the perfect time to make our own change. Every company has a story behind their brand, and we are no exception. Keep reading to learn more about what Creative Sizzle means to us.

Why Rebrand?

Simply put, we want to expand. While we currently focus primarily on marketing for home building companies, distributors and financial companies, we are excited to explore what awaits in different industries. Over the years, we have developed a reputation for creating effective websites with beautiful design elements that drive leads and traffic to our clients. Now, we want to apply what we have learned to all types of businesses. We want to help all companies, regardless of size. Whether you have a team of four or 400, we know how to take your marketing efforts to the next level.

What Does Creative Sizzle Mean?

We wanted to branch out from what we’ve done in the past. Our company has changed a lot over the course of 20 years and we felt it was appropriate for our name to change too. Visual content, and videos in particular, are the wave of the future. We can see this now more than ever in the midst of a global pandemic. People everywhere are utilizing videos and Zoom to teach, communicate, share, and learn. There is a lot of uncertainty about how long COVID-19 will last but we know one thing for sure: videos are here to stay. Keeping this in mind, we wanted to find a name that told our story. We achieved this goal by combining words related to marketing and videos. Creative Sizzle is an agency that helps forward-thinking businesses get noticed through cutting-edge content. We even launched Creative Sizzle with a video commercial and relevant marketing webinar

How Did You Create Your Logo?

Our vision for a new logo was something sleek, modern, and memorable. It needed to be elegant and professional while also showing that we are a fun and creative company. With that in mind, our graphic team got to work and designed a variety of options. After looking at all the options, we noticed that the dot on the “i” looked like a flame. From there, the designs evolved until we found what we were looking for: our current logo. The metallic look and versatile nature of the design is the perfect representation of our new brand. 

We love sharing our story with you, and want to hear your story. If your company is ready to push the envelope and be an industry leader, we’d love to help. Let us be a part of your marketing journey by visiting our website, or giving us a call at (847) 345-6329.

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