2021 has officially begun which means there are lots of new marketing trends on the rise! The new year has quite a bit riding on it, but it promises to be a great year for digital marketing. With so much happening in the world around us, it can be difficult to find the time to research these new trends on your own. That being said, here is a list of emerging marketing trends you’ll want to include in your 2021 marketing plan!
Many businesses are implementing chatbots on their site to cater to a new kind of audience. Now more than ever, businesses are receiving messages from prospects and customers outside of regular business hours. By utilizing chatbots, your company can respond to these inquiries as soon as they are sent, regardless of the time. You can completely customize your chatbot to respond to any number of messages. Instead of hiring someone to send the same basic response over and over again, you can integrate a chatbot on your site. These communication systems are cost-effective, timely, and efficient. This technology is a must for every forward-thinking business.
Every year, we see a surge in voice searches, and 2021 will not be an exception. Voice searches are more accessible than ever before. You can utilize voice searches across a variety of devices including smartphones, tablets, and assistants such as; Amazon Echo and Google Home. There are many reasons to embrace this type of search. Voice search technology adds additional benefits to local SEO campaigns and is transforming the way major search engines rank results. It’s a great way to show that you are a modern company with cutting-edge ideas. Voice search also tells your audience that you are accessible to them. As you continue to get better with this technology, you’ll see a positive change reflected in your data.
Video and webinar content has seen the largest increase in overall views during the COVID-19 pandemic. According to a recent Google report, 64% of business-to-business buyers have increased their use online videos. Between platforms like Zoom, YouTube, and TikTok, it’s no surprise that video content is on the rise. What’s even more impressive is that 70% of YouTube viewers say that they bought from a brand after seeing a video on their YouTube channel. This means you have a greater chance of converting a prospect to an active client by simply posting more video content across your platforms. When creating your marketing strategy for 2021, make sure to include lots of video creation.
These are only a few of the many emerging trends to watch for in 2021. At Creative Sizzle, we believe that knowledge is power. Our team is continually researching and learning new and powerful strategies for effective marketing. If you are interested in collaborating with Creative Sizzle to develop your own marketing plan, visit our website or give us a call at 847-255-5555.