Emily in Paris is a Netflix series that taught us all a lot about marketing! Throughout her journey as a young marketing professional, recently relocated to France, Emily uses social media to share her personal and professional experiences. Because of her authenticity and, let’s face it, the beauty that is Paris, her account quickly gains many new followers. There are many tactics that we, as marketers, can learn from this show. Here are 3 of our favorite social media strategies featured on the show. This is Emily in Paris: A Marketing Guide!
Tell Your Story With Personality
Marketing is about telling stories. Sharing your brand’s story in a fun and engaging way will really resonate with your audience. Emily in Paris reminded us that people appreciate a good brand personality. In the show, we constantly watch Emily’s personal and professional social media accounts grow in followers. The reason for this growth is because she shared so much of her personality through her content. We recommend that businesses take some time to identify what their brand personalty is. Once you do this, write it down in your brand guidelines. Also, make sure that anyone producing content for your company accurately represents your brand personality in their posts.
Don’t forget to add visual content to your posts! In addition to being a great storyteller, Emily was always posting beautiful and engaging images to her accounts. Of course, we can’t all include pictures of the Louvre or the Eiffel Tower in our posts, but we can spice up our visual content in other ways. Take authentic photos of your team using your product or wearing some company SWAG. Real images create more engagement and make your audience feel more comfortable interacting with your company. Also, try to take some videos. Whether you go live or create an edited video for your accounts, a video will go a long way in drawing in new customers. Video content is highly prioritized on most social media platforms, which means your content will likely be seen. Overall, visual content is an important element in any social post and should not be ignored.
Don’t Forget About Instagram
Instagram is sometimes overlooked by businesses as a marketing tool. However, this powerful platform has been steadily gaining popularity over the years and shows no signs of slowing down anytime soon. Emily in Paris reminded us of just how popular this platform really is. Emily is constantly adding new content to her personal and professional accounts, which is how she is able to gain so much attention for her clients. One thing that Emily did really well was take advantage of interesting moments as they were happening around her. Whether she was posting a photo or taking a live video, she was able to capture the moment on Instagram. This social platform is perfect for real-time content as well as some more thought-out posts.
Emily in Paris, in addition to being a fantastic show, can teach you so much about effective marketing tactics. If you are interested in learning more about social media marketing or want some help improving your current marketing plan, give us a call at 847-255-5555 or fill out our contact form. We’d love to help!