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Everything You Need to Know About Influencer Marketing

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Influencer marketing has grown and evolved significantly over time. At its start, it was fairly insignificant and experimental. Now, you see this type of marketing everywhere! Celebrities, bloggers, and even politicians are getting in on the action because of how lucrative it can be. While there is a great deal of opportunity here, this type of marketing can be challenging. We have put together a list of everything you need to know about influencer marketing.

Influencer Marketing Current Status

Influencer marketing is a type of social media marketing that endorsements and product mentions from influencers. Influencers are people who have a large, dedicated following base. Influencers may also be viewed as an expert in their field. It’s a fact that we are persuaded by what we see. Social media is no exception to this. Followers like to see someone unique and authentic, which is why influencers need to be innovative and creative. It’s also what makes this marketing strategy so effective. Many businesses take advantage of influencers because of what an influencer can contribute to their social media presence. Influencers have built a lot of trust and companionship with their followers which makes a recommendation from them carry more weight.

Influencer Marketing Current Status

Influencer marketing has changed significantly over time. 10 years ago, it was much easier to stand out on social media. If you had an exceptional look, you could be featured on Instagram’s featured page as someone to watch. This also increases your chances of becoming an influencer. Over time, some individuals were able to secure enough brand partnerships to make influencing a full-time career. Instagram is the most popular social platform for influencer marketing. However, there are many other networks for influencers to shine. Snapchat, YouTube, and TikTok have emerged as valuable social networks for influencers. Mediakix sent out a survey to marketers at the end of 2018 to gauge their feelings on influencers. 89% said that ROI from influencer marketing was comparable to or better than other networks. Research is always a great place to start. Choose the network you want to focus on and search for popular accounts there. You’ll also want to identify a budget early on. Next, create goals and a message for this campaign. You may want to consider setting goals like increasing brand awareness or attracting new followers. Now, you’re ready to reach out to your ideal influencers. Influencers with fewer followers can usually be reached via private message whereas more popular personas may list contact information in their bio or on their website.

There is a lot to be said about influencer marketing. Businesses can benefit greatly from taking advantage of this marketing opportunity. Creative Sizzle is here to make your experience with influencers more successful. To learn more or to incorporate it into your own marketing plan, give us a call at 847-255-5555. We’d love to help!

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