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From Gingerbread House to Marketing Plan

Every year holiday enthusiasts set out to create the ultimate gingerbread house. Many eagerly delve into the project with excitement and imagination, but no plan. As a result, they realize that a house without a solid foundation quickly crumbles. The same can be said about businesses without a marketing plan. Many companies have great ideas but neglect to form a solid base. Following a marketing plan is crucial for finding success. Here’s what we have to say on the subject.

Marketing Without a Plan

Gingerbread houses include very detailed instructions to ensure that your creation is strong and stable. That being said, your gingerbread house will fail if you ignore these instructions. The same thing is true for your marketing plan. There are guidelines for building a successful plan that simply should not be ignored. Set aside some time to develop a detailed plan. You’ll be amazed with the result.

Marketing With a Plan

Following the instructions is the only way to correctly build a gingerbread house. It’s also the only way to build a successful marketing plan. Do some research on best practices and follow our guidelines below to create guidelines that work for you. You’ll also want to make sure that you really understand your company’s plan and implement it into all of your marketing efforts.

Marketing Plan Instructions

You’ll want to start by identifying your goals for the next year. Make sure your goals are SMART; specific, measurable, attainable, realistic, and time-bound. Next, you should set a budget and think about your marketing SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. This will help to make your plan more robust and durable. Once you’ve done this, it’s time to define your target market. Describe your ideal customer based on demographics and online behaviors to get the most accurate results. Once you’ve done this, you’ll be ready to create campaigns and build an activity plan.

Building an effective marketing plan requires a lot of time, energy, and effort. That being said, it is a very important part of building a successful business. We would love to help you with this process. Give us a call at 847-345-9239 or visit our website for more information!

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