Content marketing is all about telling your brand’s story in an engaging way. The goal is to get your customer’s attention and then convert them into a quality lead or even a buyer! It’s important to create and distribute relevant content to attract and retain your audience. Ultimately, your content should work in your favor to drive profitable customer actions. The question is, how do you get there? We’ll tell you everything you need to know in this blog post.
Call To Action
The best kind of content marketing leads the audience to convert their interest into some form of action. A call to action, or CTA, is the part of your website or advertisement that encourages your audience to do something. An example of this is a ‘CONTACT US’ button that directs people to a form. In addition to more standard CTA’s, marketers can take advantage of more specific calls to action. Examples of this include buttons like ‘Schedule an Appointment’, ‘Reserve Your Seat’, or ‘Download This White Paper’. These actions can improve your conversion rates on content and encourage more specific interactions.
Know Your Audience
Understanding who your target market is will help you create effective CTAs and it will help define what type of content marketing will be most effective. This is an integral part of your marketing strategy. When you know who you are talking to, it is easier to craft engaging and relevant copy. Each target will be drawn to different kinds of content, like video, email, or long text. To better understand your audience, you should complete a target audience analysis. Another great resource is this blog series about marketing to Millennials, Gen X, and Baby Boomers.
Style Your Content
When you are creating content and running a marketing campaign, you will want to know if it is effective. Effective marketing is regularly consumed by your target audience. Your content should be informational, entertaining, emotionally satisfying, or socially valuable. By styling your content in one or all of these ways, you can help drive your audience to further engage with your business. This is what ultimately leads to conversions. For example, if you want to provide your audience with something informational and tell a story, ask yourself: does this content tell the reader something new? Is it useful? Is it powerful? If you want to entertain your audience, is it fun, up-to-date, and readable? Knowing how you are going to send the message is a crucial part of your marketing strategy.
Creative Sizzle can help you implement effective content strategies into your marketing plan. If you find that you don’t have a set strategy or that you could use help with your existing plan, give us a call at 847-255-5555 or fill out our contact form. In the meantime, check out our Facebook, Instagram, and LinkedIn pages!