Launching a new website requires a lot of time, energy, and even some money. One area you’ll definitely want to focus your efforts on is search engine optimization, or SEO. It’s important to know that SEO requires effort over time, it’s not a one-and-done kind of thing. You might be wondering: How often should I do SEO? We’ll answer this question right now.
SEO is an ongoing process that requires constant attention and effort. You can’t just look at it once in a while and hope that it will work. If you want your website to have a high rank on the search engine results, you’ll need to focus on it each and every day. Here are some of the reasons why SEO requires so much effort.
Algorithms Constantly Change
Google’s search algorithms change more than once a day. Most of these changes are small and have been designed to improve search results. These kinds of changes will weed out spam posts and low quality content. However, Google does release major updates from time to time. These changes have a significant impact on the way we do SEO. When these updates take place, it can significantly change where your website shows up in the search results. Overall, these changes can seriously impact the effectiveness of your site’s SEO.
Your Business Changes
If your company offers a new product or service, you’ll want to update your website. Every single update you make to your site must also have a corresponding change to your SEO. This includes elements like indexable content, keywords, and title tags. This is necessary because many search engines scan your organic content as well as your SEO to make sure that they match.
You Add New Content
When you add new content, you need to take the steps to set up pages correctly for SEO. Be sure to redirect your old website pages to the new ones to avoid any confusion. Also, take some time to make sure that your pages aren’t competing with each other and that they are not buried too far away from the home page.
We track SEO on a daily basis for our clients and can actually see changes as they occur. Typically, the type of analysis we perform is much more complex than the standard process. This usually makes it difficult for business owners or individual marketers to understand. There are many factors that will cause rankings to be gained and lost every single day. Your site may suddenly earn great traffic from a specific source, which is where an expert comes into play. This person can leverage their findings to drive even more quality traffic to your website.
While this only happens once in a while, it is certainly worth mentioning. As time goes on, you will naturally need to adjust your SEO program as customer behavior changes. For example, when an area experiences gentrification, it’s not uncommon for local businesses to rebrand. When something like this happens to your business, it’s important that your SEO be updated accordingly. Another great example would be an established restaurant that serves both high-end beer and hearty foods. All of a sudden, there’s a word for what they’ve been doing for 30 years: gastropub. To stay competitive, this company should update their SEO.
Your Website Changes
We hope this goes without saying, but you should always update your SEO when your website changes. Comb through and evaluate the content on each page of your website to ensure that you’re not missing any opportunities for traffic and lead capture.
There are so many factors to consider when it comes to SEO. Ranking, lead generation, device traffic, time spent on your site, new and returning visitors, and so much more should all be assessed regularly. An SEO professional can help monitor all of this and more while also updating your program to keep your business competitive. If you would like Creative Sizzle to help with your SEO efforts, give us a call at 847-255-5555 or fill out our contact form.