Shifting your business model to one that is more customer-focused will benefit your business in the long run. Focusing on rewarding customers for their loyalty and lifting up their voices through the power of reviews shows them that you care about their opinions related to your product. The issue: not every client leaves reviews. Fortunately, Creative Sizzle has got you covered! Enjoy these tips on how to incentivize your clients to leave reviews.
Focus On The Customer Experience
This may seem obvious, but in order for your client to leave a positive review, you must provide them with a positive review, you must provide them with a positive experience! Your business model should center around ensuring that your customer is not only satisfied with your product but also with your company’s customer service and communication. On the off chance that your client was unsatisfied with their product or service and leave a negative review, it is best to respond to that review. Taking that extra step to address your unsatisfied client and communicating with them privately to resolve the issue will not only show other clients that you care and are willing to help, but it might redeem your business in the eyes of your unsatisfied client and show them that you are willing to go above and beyond to remedy any mistakes.
Don’t Be Afraid To Ask
If you want positive reviews, ask for them! It might sound a little awkward, but there are multiple ways to do this. If you shipped a product to a client, send them an email after it’s delivered asking them to rate the product. Once they do this, direct them to a site where they can write a brief review. For sales made in person, consider adding a link for reviews on the bottom of your receipts. You can also ask your clients for their email address to send them a survey. Then, you can feature their review on your website.
In truth, a short review should only take someone five minutes or less to write. Amplify this fact and make the process more appealing with some sort of incentive. Those who are in the food business can offer a free appetizer or dessert in exchange for a review. Other companies can offer a discount on a future purchase. Incentivizing clients is a useful tool, but don’t underestimate the power of your team! Take advantage of your creative and competitive employees with an incentive program. Run a contest with prizes like a gift card to a restaurant, get lunch catered to the office by a restaurant of their choice, or perhaps even give an extra personal day to really up the ante!
Get creative! Reviews do not only need to be shown under the product or on the homepage of your website. Consider adding reviews to your social media presence. By having an active social media presence, you are showing your clients that you are easily accessible. Featuring reviews on Instagram, Facebook, Twitter, and LinkedIn will not only draw attention to your brand but it will also serve as a tool to show potential clients that your product or service is reliable and approved by other people.