Instagram is one of the hottest social media platforms available to users today! There are so many opportunities to engage with the members of your audience and potential consumers, which means that your content should always be on the cutting-edge. Here are three tips for leveraging your instagram account.
When it comes to social media, it’s better to be real and honest rather than perfect. Now more than ever, audiences are attracted to content that they can really relate to. By nature, people are flawed and susceptible to mistakes. In essence, we are perfectly imperfect. That being said, make sure that you share content that shows your brand’s real personality. One way to do this is with behind-the-scenes content. Post funny videos of your team or share a story with a relatable caption. Just remember that people appreciate honesty more than anything else.
Of course, there’s nothing wrong with posting a standard image to your instagram profile. However, if you want to change it up a little, a carousel might just be the perfect strategy for you. A carousel is an Instagram post with multiple images and is a great way to build audience engagement. Hootsuite found that their carousel posts got 3.1x more engagement, on average, than their regular posts.
Make Saveable Content
Instagram allows users to save posts that they find especially engaging. Create posts that your audience will want to save in their collections in order to earn more engagements! Some accounts are doing this by creating simple and easy-to-understand materials on complex topics. Try to do this and add a call to action to encourage users to interact with your posts.
Instagram is such a popular platform for professionals and consumers alike. There are so many creative ways for you to engage with people, including the ones listed in this blog. However, Instagram is just one of the many places that your company should be utilizing. At Creative Sizzle, we know a thing or two about social media marketing. If you would like our help taking your social accounts to the next level, let us know! You can reach us at 847-255-5555 or by filling out our contact form.