In today’s market, it is impossible to ignore millennials. This group of consumers makes up 25% of the population and represent a substantial amount of spending. Millennials are also very different from the generations before them. They crave instant gratification and attention and they want to change the world. This is the first blog in our series about targeting specific generations. We created this blog to give you the inside scoop on how to market to millennials.
Millennials live in a world of instant gratification. They expect responses to come quickly and contain succinct thoughts. With that in mind, we recommend creating visuals with little text to appeal to their sense of urgency. This generation prefers shorter text and visuals because it allows them to quickly absorb the information. Another strategy for providing millennials with instant gratification is to add a Chatbot to your website. This type of messaging provides users with immediate feedback and accurate information. Interact with the Creative Sizzle Chatbot in the lower-left corner to see the advantages this tool can provide. Finally, we recommend taking advantage of social media platforms to provide your millennial customers with current information.
Appeal to FOMO
FOMO, or Fear Of Missing Out, is a major influencer in the lives of millennials. It’s important to note that this generation of consumers hates to be left out of anything. That being said, there are a few ways to utilize FOMO in your marketing efforts. One tactic we recommend is asking your consumers to attend a special event. Host a customer appreciation party and shower your audience with small snacks, a glass of champagne, and a discount on your product or service! Because we’re in the midst of a global pandemic, you may want to host a virtual event to showcase new products over a video feed. Another way to appeal to millennials’ FOMO is through limited offers. Whether the promotion is limited in time or in number of products doesn’t matter, the millennials will respond.
Sell Your Purpose
Millennials want to support businesses with a purpose. They want to make an impact on the world around them and they expect the same commitment from your business. We recommend taking some time to define your company’s purpose. Start by making a list of all the ways your business positively impacts the world. Are you creating your product from recycled materials? Are you volunteering at a food pantry? Do you give back to your community in any way? Write down anything you do that makes the world better. Once you discover your why, you need to share it with your audience. Create content that highlights your business as purpose-driven and show millennials that you care.
Whether you are targeting millennials, Gen X, or baby boomers, it can be difficult to develop an effective marketing plan. Creative Sizzle can help your business generate 6x more leads than your competitors through cutting-edge marketing materials. Fill out our contact form or give us a call at 847-255-5555 to get started!