The first page of Google is a place every company wants to be. Let’s be honest, it’s rare that anyone actually goes beyond the first page when conducting a search. So, when people are searching for something that is related to your business, having your website pop on the first page is crucial! The question is: what factors go into determining where within the world of Google search your website lands and how it got there. Here’s everything you need to know about your on-page search ranking and how you can improve it.
Content and Links
The main objective of search engines such as Google is to provide results that are high-quality and able to satisfy the request of whoever made the search. Your website needs to meet these requirements by showing Google how important and reliable your website is. The first two attributes your website must have are good content and links. Within the world of search engines, good content supplies a demand and is very easily linkable. Think about what kind of demand your company is able to supply and capitalize on it. Links are important because they place your website on the first page. Pages are ranked by determining the number and quality of links to a page to determine how important the website is. This is based on the thought process that relevant websites are more inclined to receive more links from other websites. For example, if you make a search for “home building”, the first website that pops up is likely to be for a local home building company near you. Upon clicking on that website, you’ll see that the location of the business is clearly stated and that the website has many links to their work and other parts of their website. Internal linking – the act of providing links on your homepage that leads to other areas of your website – works to get your website to the first page of a search engine.
For businesses, this is especially important. You will want to create a URL that looks like this https://creativesizzle.com/what-we-do/ instead of this http://www.example.org/homes/td69583. The reason being that Google prefers domains that contain location names in the URL. For example, if someone is in the Chicagoland area and looking for a home building company near them, your website will pop up first because you’ve included your location in your URL and hopefully on your website as well. This is a great strategy for increasing your on-page search rankings while also making your URLs more clear and accessible.
If you’re noticing that a business that provides the same services as you is appearing on the first page of search engines and your business is not, it is likely because your competitor has found some exceptional keywords to use. In order to make your business stand out in the search results, you’ll need to find these keywords and implement them into your own website. Once you find these keywords, you’ll need to build content that is centered around these keywords so that your site will pop up once someone searches one of those keywords in the future. Creating keyword-focused content to your website will improve your on-page search rankings significantly.
Page rankings are an important piece in any businesses marketing plan. We would love to help your company increase their rank with our effective strategies. To discuss a collaboration with our team, fill out our contact form or give us a call at 847-255-5555. In the meantime, check us out on Facebook, Instagram, Twitter, and LinkedIn!