When it comes to digital marketing, websites are extremely important. There are lots of different ways to ensure people not only visit your website, but stay there. Many companies try to drive traffic to their website by boasting a strong website design, a specific call to action, or engaging social media posts. These are all great, but there is another strategy that is very effective. Contributing authors are great for driving traffic and getting your name out to a larger audience. Here are some ways that contributing authors can benefit your business.
Contributing Authors Defined
The word “author can be interpreted in many different ways. If your website has a blog, it is a good idea to feature voices other than your own. Finding local experts in your field not only shows that your business is connected within the community, but also online. This, is turn, drives traffic to your brand. Contributing authors can also be used on social media or on a podcast. We have started a new podcast series called What’s Sizzlin? to discuss marketing strategies with local business people. Regardless of the medium that you choose, be sure that you and your guest promote their work across a variety of platforms.
Some of you may be thinking about the financial aspect of bringing contributing authors to your website. For many local experts, writing or speaking for your company will be mutually beneficial. These kinds of crossovers typically benefit both parties from a marketing standpoint, which makes it more appealing to your guests. Of course, you can also offer your guests an incentive with a free sample of your product or service. You might also prefer to offer a discount as a thank you after the fact.
Don’t forget about the power of recruiting! You can use promotional products and social media to spread the word about your brand. For example, if your business is in the field of interior design, you could offer a contributing author a free consultation before they write the blog. This way, they will have lots of material to write about from their own personal experience. This will encourage better writing and make them more credible.
Contributing authors are great for staying active in your community while also promoting your brand. This is a very low-risk, high-reward tactic that drives quality leads. To find out more about what marketing strategies would work best for your business, visit our website or give us a call at 847-255-5555. In the meantime, check out our Facebook, Instagram, LinkedIn, Vimeo, and Twitter pages!