For a company’s marketing to be successful, one important piece of the plan is good website design. However, just as important as the design of your website is the content that you provide your clients. One effective strategy for getting clients to your website and keeping them engaged is integrating reviews from other customers. Placing these reviews onto your homepage makes them easily visible. Furthermore, testimonials by relatable people will speak volumes for your brand and your product. These days, it’s hard to think of reviews without thinking of the popular platform, Yelp, on which to publish them. Yelp has the potential to be a great ally in your business ventures, and here’s how.
Are companies allowed to take Yelp reviews and use them on their own website? The short answer is yes. There should be no issue with publishing those reviews onto your page if you follow a few guidelines. In order to stay compliant, consider asking the reviewer if you may use their review. Send the reviewer a private message through your Yelp business account.
Use the review exactly as it is without filtering it or using it out of context. Keep your star ratings as they are and include the date of the rating as they can change over time. For example, if you received five stars in July of 2021, it’s important to state that date to avoid being misleading. Make sure you attribute the reviews to Yelp. Luckily, Yelp has made this step easier on their end.
On Yelp’s customer support page, they state instructions for how to use reviews posted to their website on another website. With Yelp is giving out those instructions, it makes it possible for you to use those reviews as part of your marketing strategy and embed them into your website. In order to embed a review, simply find the review on Yelp.com, hover over the review until the options appear, click on “embed review,” copy the embedding code, and paste the code into your website wherever you would like it to appear.
If all of this sounds like it could be advantageous to your business but you are not yet on Yelp, there are some guidelines for which businesses are able to join. Yelp mostly focuses on “traditional brick-and-mortar businesses and local service providers.” They also focus on businesses that are mobile, providing a government service, and anything else local, according to their website. For those who believe they meet those requirements and are interested in getting started, Yelp has provided instructions for how to add your business to their platform!