Today’s market is competitive, and having a fighting chance in the competition means staying up to date on business’s current ally: technology. When used correctly, it can give small businesses the tools they need to market their way to success. One of these technological tools is mobile apps. With so much technology introduced every year, it can be difficult to decide what is worth investing in. Here’s what you need to know before deciding to develop an app for your business.
Think About Your Reasons
Don’t just generate an app because it’s trendy. Creating an app takes both time and money, so you want to ensure that this is something that you really want to do to help your business. If there is a clear reason for creating an app to help your business, then it’s something worth exploring. Ask yourself if building will help increase your sales, improve the customer experience, assist with internal needs, or solve any current issues. When reflecting on these questions, keep in mind user behavior and commitment. When a prospect or a customer downloads your app, they are essentially communicating that they are dedicated to your business. Rather than just visiting your website on a browser, they have downloaded your app to their mobile device. These are all exceptional reasons to move forward with designing a mobile app.
Consider Your Business Model
Think about whether or not building an app fits your business model. Apps are great for improving the communication between customers and employees. A mobile app can also assist with troubleshooting any customer service issues you may have. If your business model is based in eCommerce, having an app could give your customers the convenience of browsing and purchasing items directly from your app. According to Buildfire, an app creator for iOS and Android, app users view 4.6 times more products than mobile website browsers on average. Studies also show that apps have a much higher average order value than mobile sites. Apps also make taking care of finances convenient. Users can easily pay their bills or manage their accounts on a mobile app, which can make them more desirable.
Think About Your Target Market
If your target market falls within the age range of tech-savvy millennial, then an app could help reach that market. These days, young people almost expect a business to have a mobile app. This generation of consumers does everything through an app. Millennials use mobile apps to do their banking, order food, and watch television. Another target market to consider are people who put convenience first, want excellent customer service, and don’t have a lot of time on their hands. This is the type of consumer who needs everything available to them as quickly as possible. Young parents and professionals fit nicely into this category. If your target market falls into one of these groups, you should definitely consider investing in a mobile app.
If you’ve decided that an app will ultimately benefit your business, you can move on to the next step. Figure out how much this project will cost and prepare your budget accordingly. There are three options for app development that will impact the cost of this project. Your an utilize custom development shops, which means you will have someone else build the app for you. You could code the app yourself or have someone on your team do it. Finally, you could take advantage of an app building service. Regardless of your choice, you’ll need to allocate money and time to this project.
Creating a mobile app is a big decision. Our team of marketing experts is happy to help you decide if this is the right move for your business. To schedule an appointment with Creative Sizzle, visit our website or give us a call at 847-255-5555.