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Landing Pages: Benefits and Best Practices

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Gaining new, quality customers is the goal of any business. Every piece of content we develop is made with this goal in mind, but there are some tools that work better than others. The landing page is one of these tools. Landing pages are the perfect way to create brand awareness, engage prospects, and generate new clients. Learn more about the benefits and best practices of landing pages in this article.

Landing Page Described

A landing page is a standalone page created specifically for a marketing campaign. It’s the place that a visitor is sent after they click on a link from any number of digital sources. Examples include emails, search engine ads, and social media. According to Unbounce, the key difference between a web page and a landing page is that web pages typically have many goals and encourage exploration. On the other hand, a landing page is designed with a single focus or goal in mind. These goals are called Call To Actions, or CTAs. When it comes to increasing conversion rates a landing page is the best way to go.

Landing Page Benefits

There are many reasons to utilize landing pages in your marketing plan. According to ThriveHive, landing pages directly support your business goals. Whether you are trying to reach a new market, promote a product, or want to close more sales, they can help you achieve your goals. Additionally, they generate data related to the landing page. Databox has a great guide for understanding these insights. Finally, landing pages can improve brand awareness. When you design your landing page, make sure that it follows your brand guidelines. The look, feel, and message should remain consistent across all of your content. This will help to make people more familiar with your brand. You can learn more about applying brand marketing to your landing pages in this article from Instapage. These are just some of the benefits that come with using landing pages.

Landing Page Tips

When it comes to creating a landing page, there are a few ways to optimize them. First, follow the proper structure. According to SEMrush, you should place your best features and the most important information at the top to diminish the chance that someone will overlook important content. This may seem unnatural at first, but it will produce higher results in the long run. Next, prioritize visuals. Use attention-grabbing images in your header and embed engaging videos in your copy to increase engagement. Learn more about landing page visuals in this post from Mirabel’s Marketing Manager. Finally, show your product or service in action. Unbounce has a great article which describes how showing your product in a real-life context makes the product more attainable. Whether you use photos or videos, you can help to persuade your prospects to become customers. Use these tips to build landing pages that deliver results.

Landing pages are a very important piece in any marketing plan. They can generate new leads and help to attract potential customers to your brand. If you are interested in learning more about landing pages or would like some help creating them, give us a call at 847-255-5555 or fill out our contact form. Our team of marketing experts is happy to help! In the meantime, check us out on Facebook, Instagram, LinkedIn, and Twitter.

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