When it comes to branding, a logo is probably the first thing you think about. That’s because a logo is typically the first thing a prospective customer notices about a business. For this reason, logo design is extremely important and should be carefully considered. If you are considering a logo revamp or are in the process of creating your company’s first logo, you need to know what elements to consider beforehand. Learn more about logo design here.
At its core, a logo is a visual representation of your brand. Use this to your advantage and show your audience what you do. Think about the message you want your logo to communicate and make sure the image reinforces it. One way to do this is through images that appeal to your company’s vibe. For example, if you own a travel agency, you may want to include a plane, some clouds, or some palm trees in your logo. These images all inspire feelings of relaxation and happiness, which is the perfect vibe for a travel agency.
Another option is to utilize visual puns. A great example of this would be an ice cream parlor’s logo. You could use a banana split with a spoon in the dish, an ice cream sandwich with a bite mark, or a cone with ice cream starting to melt. These images will clearly show your audience what your business is all about and create a sense of craving amongst your audience.
Keep Some Blank Space
We all know that sometimes, less is more. Logo design is definitely one area where this expression is true. According to Venngage, you want to make sure people can read your logo from a distance, or when it’s really small. You can accomplish this by leaving some blank space and keeping your logo clean. Utilizing blank space in your logo design can also be very helpful when it comes to creating brochures, posters, and t-shirts.
Take a minimalist approach to create a sense of professionalism with your logo. Find creative ways to create a logo without lots of images. Use unique fonts and symbols in your logo instead of icons for a simple design that still gets your message across.
Color is Key
Something that most people don’t realize when it comes to logo design is that color is incredibly important. According to Apex Creative, it sets the foundation for the company’s branding and how it will be received. Color is deeply rooted with emotions and can seriously impact our mood. Here are some commonly used logo colors and their emotional values:
- Red gives off feelings of power, dominance, danger, and excitement. As an attention-grabbing hue, it can even raise heart rate, blood temperature, and body temperature.
- Pink is often associated with femininity. This color is perfect for a brand that is fun, flirty, sexy, or romantic in nature.
- Orange gives the impression of youth, creativity, and action. It can be playful and fun or intense and exciting depending on the exact hue you choose.
- Yellow is a conflicting color on this wheel. Some people find it to be warm and happy, while others find it causes some caution.
- Green is universally accepted as being associated with nature, earth, and health. It can evoke feelings of healing, peace, renewal, tranquility, and prosperity.
- Blue is everyone’s favorite color because it represents tranquility, confidence, loyalty, trust, and success. It can decrease blood pressure and heart rate and even has the ability to make someone feel chilled.
- Purple has the potential to be a polarizing color. It can convey a sense of luxury and nobility but can also appear childish if used the wrong way.
Choose your colors carefully and make sure that they communicate the right message to your audience.
At Creative Sizzle, we want to make sure that your brand message is clear and consistent. Your logo is arguably the most significant tool for your brand message. If you are ready to share your message with a wider audience and need some help doing it, please let us know! Fill out our contact form or call us at 847-255-5555 and get started today!