Summer is finally here! There’s something about this season that makes you feel fresh and new! This feeling also applies to marketing. When it comes to your content marketing plan, a few updates could be exactly what you need to take your brand to the next level. Check out these marketing tips for a sizzlin’ summer.
Sizzle on Your Website
There are several ways to make your website look hot this summer. One of them is incorporating more white space. Modern web design is heading toward minimalism. This empty space is purposeful and creates a visual hierarchy. Another big website design trend to pay attention to is the full-page header. Readers tend to focus most of their attention on the top-left of your page. With a full-page header, you can easily capture the attention and interest of your viewers. Finally, web designers are beginning to design sites with a grid design. This type of layout allows for complex, responsive designs. Take a look at this article from WebFX for more information on the latest website design trends.
Sizzle on Social Media
Social media has always been great for marketing to large audiences. It’s easy, free, and allows for a more personal style of communication. This summer, you’ll want to take advantage of a few social media trends to really up your social media game! First, use Instagram stickers for better engagement! There are so many interactive stickers to choose from and they all promote a more engaging experience. Next, go live everywhere you can! Almost all of the major social networks have added a ‘live’ feature to their sites. Facebook, Instagram, TikTok, and LinkedIn are just some of the platforms that you can utilize for this fun trend. Finally, we recommend using AR filters whenever you can. This allows for a more interactive and engaging experience for both your brand and your audience. You can even create your own AR filters and upload them to your favorite social media platforms. To learn more about some great social media trends for this summer, read this article from Canva.
Sizzle in Emails
Email marketing is still one of the most effective ways to reach your target market. There are a few trends that you can utilize this summer to give your emails an edge. First, make your emails interactive. You can incorporate elements like GIFs, polls, gamification, and carousels into your messages to make a more engaging experience for your audience. Next, personalize your content. Your clients want to feel special and valued, which is why personalized emails will go a long way with your audience. Use AI to send targeted emails to your audience and be sure to include a few personal touches as well. Finally, we recommend incorporating user-generated content into your emails. Encourage the members of your audience to interact with your brand and then feature them in your emails. For more information on what’s trending in email marketing this summer, check out this article from Benchmark.
These marketing trends will give your brand a leg up on the competition this summer. Of course, all of these ideas require some time and energy in order to be successful. If you would like to work with Creative Sizzle to freshen up your marketing plan this summer, we would be happy to help. Fill out our contact form or give us a call at 847-255-5555 to get started today!