Social media is a powerful tool for business. When done correctly, it can drive traffic to your website, gather new clients, and make new sales. The world of the Internet and social media is large. However, it can be difficult deciding where to start and what to stay away from. One advantage is the ability to post a blog series for clients’ viewing, reading or listening pleasure. Here’s what you need to know about how running a series can benefit your business.
Series for a startup business:
A series could be particularly beneficial for a start-up business that is just gaining its footing. Try running a three part series, published a certain day of the week explaining who you are, and your product. Then feature some reviews could quickly gain client attention. Remember that each part should have a purpose and be creative. Since video content is viewed more often, consider creating a short video. Have the video explain your company and introducing some of your members. This will make you personable and relatable.
The second part should go in depth about your product. The third part should feature client testimonials featuring the first people who did try and enjoy your product. Creating a rapport with potential clients could do wonders for your credibility and exposure.
The importance of content and client engagement:
The key to having a solid Internet and social media presence is constantly creating quality blog content to promote on various platforms. Brainstorming series ideas is an effective way to generate content for weeks in advance. These series should be something that your client is excited to view or read and could benefit them too. Consider implementing short and fun posts that are enjoyable to read, entertaining videos, or old fashioned photos with captions on Facebook or Instagram.
Different series for different companies:
Clothing companies can run a series that is in accordance with the seasons. For example, a four part series each week in March can focus on helping people transition their winter pieces into almost summer clothing. This same concept can be used for any season or any trend that is blooming: simply give clients creative ways to wear each seasonal trend.
Construction or interior design companies can run a “how to” or “DIY” series in which experts on your team show clients how to complete a household task with tools or create a fun centerpiece with household items. Food or grocery companies can also use the seasons to their advantage and run a series on how to incorporate a seasonal fruit or vegetable into meals. Business or marketing companies can also have “how to” series. One such series can feature social media for a clear focus. Week one can talk about Twitter, week two Instagram, and so on and so forth.
Although the previously mentioned ideas are not necessarily promoting a particular product, they are promoting your brand and your company’s values! People are more likely to buy from brands and people that they like and trust, and running a series is a great way to build that likeability and trust.
Creative Sizzle can help you create a blog series that will work for you business and marketing strategy. Visit our website, or give us a call at (847) 345-6329 to get your project started.