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Blog

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Taking Advantage of Keywords

Your website is built, launched, and ready to go! All you need now is to attract potential customers to your site. One of the best ways to do this is through Google Searches. Writing strong content on your blog and throughout your website will go a long way in boosting your search ranking. However, there is more to it than just writing good content. You also need to include strong keywords throughout your marketing materials. Let's learn a little more about implementing keywords into your content. (more…)
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Redeveloping Your Company: An Ongoing Process

Redeveloping your company may sound like quite the challenge. In reality, your company is constantly changing and growing. You will always need to adjust and adapt to evolving market conditions, the needs of your employees, and client expectations. You should constantly be thinking about how to adjust and adapt to evolving market conditions, the needs of employees, and client expectations. You should constantly be thinking about how to adjust your company's brand, how to enhance your website, and how to tweak your marketing plan. In this post, we will dive deeper into what it really means to redevelop your company.…
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Social Media Trends: A Fresh Take

There are some social media trends that just never seem to disappear. Going behind the scenes, encouraging audience interaction, and sharing tutorials are just some examples of these types of trends. Although these tactics have remained constant for a while, there are some new ways to execute them! Take a look at these fresh takes on classic trends. (more…)
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Your Brand Plan vs. Your Business Plan

You have an idea for a fantastic new company. You’ve researched it well, done a competitive analysis and are convinced that it will be successful. Now all you need to do is construct a business plan to pitch to your investors. Right?  Wrong!  Gone are the days where all you need is a business plan. Today, the climate is much different and branding has become a key element in corporate success. So, how do you develop a marketing plan, and how does it relate to your business plan?  Is one more important than the other?  I mean, you need both…
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Rahab’s Daughters: Generation Female Webinar

On March 8, Rahab's Daughters hosted a webinar called Generation Female. The event lined up perfectly with international women's day and gave all attendees the opportunity to learn more about empowering women. We were inspired by this event and wanted to share our experience with you. (more…)
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How to Market to: Baby Boomers

Baby Boomers have far more buying power than any other generation at this moment in time. This group of consumers prefers to be informed before spending any money on a product or service. That being said, once you have the trust of a Baby Boomer, you will have a loyal customer forever. They value companies that prioritize compelling video content, content accessibility, and long articles. This is the third and final blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Baby Boomers. (more…)
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How to Market to: Gen X

It's difficult to talk about generational marketing without mentioning the members of Gen X. This group of consumers has the highest level of brand loyalty and spends a great deal of time researching businesses online. They value customer service, enjoy scrolling through social media, and appreciate nostalgic marketing. This is the second blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Gen X. (more…)
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How to Market to: Millennials

In today's market, it is impossible to ignore millennials. This group of consumers makes up 25% of the population and represent a substantial amount of spending. Millennials are also very different from the generations before them. They crave instant gratification and attention and they want to change the world. This is the first blog in our series about targeting specific generations. We created this blog to give you the inside scoop on how to market to millennials. (more…)
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SEO and SEM: Differences and Strategies

We all know that business and marketing have evolved over the years due to advances in technology. In order to keep up with these changes, we have made adjustments to the phrasing used to describe these strategies. Two relatively common phrases within the digital marketing world are Search Engine Optimization, commonly referred to as SEO; and Search Engine Marketing, known as SEM. These terms might sound similar but in reality they are very different. That being said, we decided to write this blog about the differences and strategies for SEO and SEM. (more…)
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Improve Your On-Page Search Rankings

The first page of Google is a place every company wants to be. Let's be honest, it's rare that anyone actually goes beyond the first page when conducting a search. So, when people are searching for something that is related to your business, having your website pop on the first page is crucial! The question is: what factors go into determining where within the world of Google search your website lands and how it got there. Here's everything you need to know about your on-page search ranking and how you can improve it. (more…)
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