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Blog

Advertising in the Digital Era

Strategic Advertising in the Digital Era

As we dig deeper into the digital advertising world, many companies are discovering new ways to market their brand. This is the challenge that every company today must address in order to survive and advance. As we face COVID-19, businesses everywhere must find new ways to generate leads and attract customers. When COVID-19 hit the states, many businesses were forced to shut down because they were not able to adapt. Now, companies have taken to the internet to reach and engage their target audiences. (more…)
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A Guide to Blogging Strategically

A Guide to Blogging Strategically

Did you know blogging could significantly increase your brand awareness? More and more brands are digitizing their strategies and pivoting towards social media marketing and an SEO focus. Now more than ever, businesses must realize that traditional means of lead generation are no longer effective. In order to continue generating leads, they must start strengthening their SEO strategy. Here are some tips on how to do just that. (more…)
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strategic advertisement planning

Strategic Advertisement Planning

Strategic advertisement planning can be the difference between success and failure for your business. It isn't as simple as taking a video of your product in action and putting it on the web. Think about successful campaigns like the Old Spice ad “The Man Your Man Could Smell Like”. This is a great example of successful advertising. Old Spice distinguished between the buyer and the user of their product and tried to reach the buyer first. In this case, the wives were the target audience because they are the buyers of their husbands body wash. Ultimately, their message was simple…
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Builder 100 Summit Sponsor

Builder 100 Summit Sponsor For 2020

We are proud to be a sponsor of this year's Builder 100 conference. Additionally, we have a special announcement for its attendees; we’re launching a new company! Creative Sizzle is an agency that helps forward-thinking companies with their marketing plans. Our founder and President, Mitch Levinson, was literally one of the first people to obtain an MBA in digital marketing and has spent over 25 years perfecting his craft in the industry. Collectively, our team has over 50 years of experience in digital marketing; that’s a lot of know-how. We'll talk about our experience with Builder 100 and our new brand…
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Your Brand Voice Helps Convey Your Company's Message

Your Brand Voice Helps Convey Your Company’s Message

In today’s era of digital everything, having your brand's voice consistent across all platforms is more important than ever. The world is changing, and customers feel like they are in good hands when a company has a clear and consistent tone of voice across their communications. There is a massive flow of companies who have just recently needed to build an online presence. Therefore, a distinct and developed message is necessary to make your brand be remembered above the rest. (more…)
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Social Media Best Practices to Implement

Social Media Best Practices For Business

Social media is a great way to reach your target audience. You can share important company updates and form authentic connections with people all over the world all in one place! We can all agree that social media is a powerful tool and should absolutely be a part of any marketing plan. When implemented correctly, it can be extremely beneficial for building your clientele and building brand awareness. In this blog, we will go over some best practices for using social media for business. (more…)
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Engaging Your Audience Through Your Company's Blog

Engage Your Audience With A Blog

When it comes to promoting your company’s mission, engaging your audience with a blog is a key component. Your company's blog should inform readers about your brand, industry news, promotions, and services. Of course, there are plenty of ways to optimize your blog and make it stand out from other similar pages. We'll share some effective tips and tricks with you in this blog. (more…)
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Design Your Website to Cater to Customer Experience

Design Your Website to Cater to Your Customer

With so much internet traffic today, 55% of all websites are getting looked at for less than 15 seconds. Having an excellent first impression on every user should be at the top of your mind when designing your company's website. Creating a top-notch user experience for customers coming to your website will give you great credibility. Plus, leads to loyal customers wanting to return.  (more…)
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