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Blog

From Gingerbread House to Marketing Plan

Every year holiday enthusiasts set out to create the ultimate gingerbread house. Many eagerly delve into the project with excitement and imagination, but no plan. As a result, they realize that a house without a solid foundation quickly crumbles. The same can be said about businesses without a marketing plan. Many companies have great ideas but neglect to form a solid base. Following a marketing plan is crucial for finding success. Here's what we have to say on the subject. (more…)
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Programmatic Advertising and Social Media

Programmatic Advertising and Social Media

When we look at programmatic advertising and social media habits from the last year, we see a massive increase in consumption on every platform. Without being able to be near others, people have had to rely heavily on social media to stay connected. This means that businesses must become more active online. Here are some insights and best practices for programmatic advertising and social media. (more…)
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The Brand Touchpoint Matrix

The brand touchpoint matrix is ever-present in today's digital era. Every interaction a prospect has with your brand can make a big impact on their journey to becoming a loyal customer. It's important to have a map of every touchpoint that a customer can encounter before making a purchase. In order to understand this, you must have control over the three most important media types: paid, owned, and earned. (more…)
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Customer Retention

Customer Retention

If you are struggling with customer retention, this blog is for you. Knowing the details of the customer journey is important for building loyalty. In this post, we will describe each step of the consumer experience as well as some best practices for increasing retention. (more…)
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Start Planning for 2021

Start Planning for 2021

It’s time to start planning for 2021! We can all agree that 2020 has been a significant year; the global pandemic sparked major changes in the world and our individual lives. What we all thought would only last for a few weeks has instead made a lasting impact on the way we shop, learn, and work. Now, we are on the verge of a new year and are renewed with hope and excitement. As we prepare for the impending start of a new year, we should also begin brainstorming marketing strategies for 2021 planning. Here’s what we recommend you do…
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brand strategy and storytelling

Brand Strategy and Storytelling

Effective tactics for brand strategy and storytelling should be included in every marketing plan. These are some of the most important steps in building a business and should not be ignored. Developing a strong brand strategy and story is an art and that we have perfected during our many years in business. In essence, we've learned that you must have a plan and a story to maximize your brand's potential. (more…)
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Happy Thanksgiving From Creative Sizzle!

With Thanksgiving just around the corner, we thought it was appropriate to share what our staff is thankful for. Even though 2020 has been a year filled with hardships and uncertainty, we know that we still have plenty of blessings in our lives. Enjoy our list of blessings!  (more…)
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Advertising in the Digital Era

Strategic Advertising in the Digital Era

As we dig deeper into the digital advertising world, many companies are discovering new ways to market their brand. This is the challenge that every company today must address in order to survive and advance. As we face COVID-19, businesses everywhere must find new ways to generate leads and attract customers. When COVID-19 hit the states, many businesses were forced to shut down because they were not able to adapt. Now, companies have taken to the internet to reach and engage their target audiences. (more…)
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A Guide to Blogging Strategically

A Guide to Blogging Strategically

Did you know blogging could significantly increase your brand awareness? More and more brands are digitizing their strategies and pivoting towards social media marketing and an SEO focus. Now more than ever, businesses must realize that traditional means of lead generation are no longer effective. In order to continue generating leads, they must start strengthening their SEO strategy. Here are some tips on how to do just that. (more…)
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