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Paid Search versus Organic Search

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There is one rivalry in the marketing world that is always relevant: paid search versus organic search. There is so much debate over which one is better for business and the touch is, it just depends. We’ve spent a lot of time learning about these two search types and have learned some really valuable information. To that end, here are our recommendations for paid and organic searches.

Paid Search

When you type something into a search engine, you are presented with a list of results which show organic results and paid results. There are many reasons to use paid search as a way of marketing your company. Search ads can help build brand awareness because they are the first thing a user will see in their search engine results. Paid ads may have a lower click-through rate than organic content, but they convert far more visitors. Long story short, paid search provides many benefits and can definitely be worth the investment.

Organic Search

Organic search results are the unpaid results that answer the question you type into a search engine. Organic search offers certain advantages that paid search cannot. It can attract highly-qualified prospects. Organic search results are sustainable and will serve your business for years to come. However, that’s not to say it will be easy. Organic search will require lots of effort from your team. Blogging is a great way to boost your organic SEO ranking. Make sure to include key search words in your posts and share your blogs across all of your digital platforms. It is cost-effective, gives you a competitive edge, and brings you regular and more engaged visitors.

Paid versus Organic Search

Now that you know the difference between paid and organic search results, it’s important to know which one is right for your business. Generally speaking, paid search is good for businesses that want immediate results or to target a very specific audience. You may also consider using paid search when offering a time-sensitive promotion or when you want to prioritize your page rank. On the other hand, you might want to consider organic search if your brand is looking to achieve consistent results. It may take a longer time, but it will result in an increase in your organic rank. Organic search can also help establish your website authority and increase your site’s value.

There are plenty of pros and cons to both types of searches listed in this blog. At Creative Sizzle, we understand that every business is different and each requires a unique approach. We want to help you pick the best tactics to take your marketing to the next level. If you are interested in working with our team of marketing professionals, visit our website or give us a call at 847-255-5555 and set up an appointment!

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