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Plan Your Marketing For 2022

Plan Your Marketing for 2022

It is that time of year to start planning for 2022. Gather your team, create a list of what worked in 2021 and what did not, and begin the planning. The global pandemic, COVID-19, has made a lasting impact on the way we shop, learn, and work. As we prepare for the start of a new year, we should also begin planning effective marketing strategies for 2022. Creative Sizzle has some recommendations on creating an effective marketing plan that helps increase return on investment for 2022.

Blog Planning

Blogging is key to a successful marketing plan and provides your audience with quality, branded content. Furthermore, this content showcases your knowledge and presents you as a leader in your industry. Another benefit of blogging, it can dramatically increase your search engine rankings. Search engines like Google prioritize blog posts that utilize keywords and phrases so you can boost your rank effectively and organically. Creating a monthly tracking report using Google Analytics will help determine if your blog content is effective and make changes based on the data.

Social Commerce

Another trend that is steadily rising is social media commerce. With the introduction of Facebook Shops, Instagram Shops, and Pinterest Shopping Ads, it’s safe to say that social media shopping will continue to be a significant trend in 2022. If you add social commerce to your marketing plan, make sure you know your target audience. According to Inmar, 55% of Baby Boomers prefer to do business in person, while 72% of younger generations prefer digital interactions with companies. Based on these statistics, knowing your target audience is vital if you add social commerce to your marketing strategy.

Brand Activism

COVID-19 continues to change the way people spend their money and shop. Consumers still shop locally and donate to charitable causes to support their community. Partnering with a local business or charity is a great way to show your target audience that you are a company that cares. Remember, people like to do business with companies they like and trust. Make sure to add this vital piece to your 2022 marketing plan. We have a worksheet and a template to help create a marketing plan, download the 2022 worksheet here. After you fill out the worksheet, schedule an appointment with Mitch to review your marketing plan.

With the right plan in place, and proper execution of that plan, Creative Sizzle knows you can increase revenue and profit in 2022. Of course, every company is different and should have a program unique to its goals. If you need help cultivating a solid marketing plan for the upcoming year, Creative Sizzle can help. To learn more about us or schedule an appointment, visit our website or give us a call at 847.345.6329.

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