Portfolio Type: Strategic Marketing

Gerstad Builders was looking for new and exciting way to appeal to younger families by showing them the many benefits of purchasing a new Gerstad Builders home. What better way to reach a young audience than to appeal to them with Marvel Movies? Through collaboration with our design team, they took the characters from the Marvel movies and spun them to go along with three of their top selling packages…and the Marvel-ous promotion had come to life! From Memorial Day to Labor Day, buyers had the option of saving money from the three distinct package offerings, which included: Envision Luxury,…

Essex Homes wanted a fresh campaign and offered up to $5,000 in savings on the purchase on their new homes! The concept behind the promotion was to provide every potential homebuyer with a unique spot in the house that they called theirs, leveraging off of the "His" and "Hers" idea. The promotional period included three parts. Every part of the campaign was unique and focused on promoting a space within the home whether that be for her, him, or both! The first focused on "Her Spaces" which ran in May with a focus on Mother's Day. The second campaign focused…