When we look at programmatic advertising and social media habits from the last year, we see a massive increase in consumption on every platform. Without being able to be near others, people have had to rely heavily on social media to stay connected. This means that businesses must become more active online. Here are some insights and best practices for programmatic advertising and social media.
Programmatic advertising is defined as the real-time buying and selling of ad inventory through an automated bidding system. It enables brands to purchase ad impressions on publisher sites or apps through a sophisticated ecosystem. This type of advertising gives businesses the ability to track engagement metrics. You can also see exactly where your leads are coming from if you pay attention to the data. Kellogg’s started utilizing programmatic advertising in 2014 and saw fantastic results. Their viewability rates increased by 80% and their targeting was 3 times better than it used to be.
Programmatic Advertising and Social Media
Consumers today have a need to be active on social media platforms. That being said, marketers and advertisers should embrace social media to increase their ROI, click-through rates, and overall engagement. Now more than ever before, marketers are able to make their ads visible to prospective consumers. Pretend you’re a dog food company that needs an ad for social media. You would probably create something with adorable puppies nibbling at your brand’s food. Many people would view this ad just because they want to look at some cute puppies; they may not even have a dog to feed! Programmatic advertising is able to target consumers with a buying history that matches your brand’s. This collaboration could significantly improve your metrics across all social media platforms.
Data and Metrics
Data is everything in this digital era. The more a brand takes advantage of modern tracking services, the better off they will be. Programmatic advertising and social media combined can place you right in front of your ideal audience and generate quality leads.
Programmatic advertising solutions and metrics are right at your fingertips. If you would like some help reaching your goals through this method of marketing, give us a call at (847) 345-6329 or visit our website.