It’s the holiday season and we have got a great gift for you! No, it isn’t a sweater, a tablet, or a holiday puppy; it’s even better. We are sharing our best social media tips for the holidays! Social media is an important part of any marketing plan, especially now. People turn to social media to see what their favorite brands are up to around the holidays. Give your audience great holiday content with these special tips.
Instagram and Facebook stories can engage prospective clients and entice them to interact with your brand. Stories are quickly becoming more popular than regular feed content and should not be ignored. People like to know what’s happening in the moment, it makes them feel connected to your brand. When you add a post to your company’s story, you’ll want to avoid sounding like a marketer. Instead, you should try to sound like a storyteller. During the holiday season, you’ll want to focus on real experiences and happy customers. Use images of smiling people with your product and add some holiday decorations to tie it all together. Be sure to separate your message into several parts and post each one consecutively. Take a look at Walmart and Old Navy on Instagram to see some really great examples!
It’s no secret that video content is the wave of the future. We were already headed in this direction but COVID-19 accelerated the process. Videos are the most engaging type of visual content across social media channels. You should consider posting a variety of holiday-themed videos throughout the season to keep people attracted to your pages. You could record a short video describing the benefits of a holiday promotion or promote any recent charitable actions. If you want to be more spontaneous with your video efforts, you could go Live on your Facebook or Instagram accounts. Have an ugly sweater contest and let your audience cast their votes on the worst one! There are so many opportunities for exceptional video content.
Limited-time offers persuade customers to buy on the spot. Time and again we’ve seen that scarcity sparks a desire in consumers. It’s no secret that people like exclusivity and good deals; promotions offer both! This is especially true during the holidays. People are shopping now more than any other time of the year, which means special promotions are especially enticing. Make your offer available for a limited time to attract even more interest. Don’t forget that the holidays also spark a giving spirit in many people. Partner with a charity to make your limited-time promotion even better. You’ll feel good and so will your customers.
The holiday season can definitely feel overwhelming at times. There’s so much to do and never enough time to do it. No matter what you have going on, we recommend you prioritize social media.
Need some additional help with your holiday posts? Visit our website or give us a call at 847-345-6329 to schedule an appointment with our team of marketing specialists!