There are some social media trends that just never seem to disappear. Going behind the scenes, encouraging audience interaction, and sharing tutorials are just some examples of these types of trends. Although these tactics have remained constant for a while, there are some new ways to execute them! Take a look at these fresh takes on classic trends.
Fresh Take: Behind the Scenes
Taking your audience behind the scenes has been a pretty popular trend in social media for a while now. People love to be in the know, especially when it comes to their favorite brands. For a while now, behind-the-scenes content has remained pretty much the same – photos and videos from an insider’s perspective. This is definitely a great way to share behind-the-scenes content and should definitely not be ignored. However, there are other alternatives to consider. Try creating a video series where you showcase the daily antics of your office space, like Warby Parker. You can also go live and host impromptu interviews with your co-workers for a fun, authentic look at your company culture! Creating unique BTS content will benefit you and your audience.
Fresh Take: Audience Interaction
Another popular social media tactic is to create posts that encourage audience interaction. Companies are constantly asking people to answer question or share their opinions. Sometimes we want comments, other times we offer polls. We love this trend because it encourages audience engagement and interaction without being pushy. Continue posting this kind of content, but make it sizzle with some new tactics. Ask your followers to tag a friend on your post to encourage interaction and increase your audience. Create posts like this one from Bare Minerals to spread the word about your brand. Another fresh take on this trend is to host an Ask Me Anything, or AMA, event. Go live on Instagram or Facebook and let your followers, well, ask you anything! Try adding these fun tactics to your marketing plan for a boost in engagement!
Fresh Take: Tutorials
It’s no secret that people love a good tutorial. Whether it’s for food, decorating, or fashion, we love to see how things are done. It’s always great to watch a long video that walks you through every step of the process, but what about shorter tutorial videos? Many companies are now putting bite-sized clips on their social media profiles to engage their followers even more. Pink Lily does a great job of this. There are lots of unique ways to create tutorials for your audience. Try it out and find a style that works best for you!
Social media is constantly changing and evolving. There is always something new to try in this digital era, which is why it’s so important to stay current on what’s trending. Creative Sizzle is here to help you learn more about the latest social media trends and how to implement them into your marketing plan. Fill out our contact form or give us a call at 847-255-5555 to start your marketing journey today!