In today’s era of digital dependence, having a consistent brand voice is more important than ever. Your customers want to feel like they are in good hands with your company, and the best way to make that happen is by maintaining a clear and consistent tone of voice across all your platforms. In this blog, we’ll talk about how your brand voice can convey your company’s message as well as some best practices to maximize your results.
Consistent Brand Persona
If your audience can tell it’s you from just your text, you have successfully built a brand persona. Having a distinct personality behind each of your posts and updates builds an emotional connection between you and your customers. When people feel like they have a connection with a brand, it builds loyalty and trust, which benefits both the customer and the company. After this kind of relationship has been established, you can expect past customers to return again and again. To build a consistent brand persona, try to utilize the same language and tone of voice across all your platforms. Whether it’s in an email, on your website, or included in a social post, you’ll want to remain consistent in the way you deliver your message.
Another key element in conveying your message through brand voice is to analyze your audience. Look at what your target market is interested in and use that to guide your decisions. Create an audience analysis that details their interests, hobbies, likes, and frustrations. Once you’ve done this, you can look inward and make sure that your company voice appeals to your target market. This will also help you with decisions like word choice and platform selection.
Finding Your Voice
People like to work with companies that they know, like, and trust. That being said, it’s important to clearly define your company values and passions. Make a list the reasons you started your business and identify the ways you want to contribute to your community, or even the world. This list, along with a clear mission statement, can lead to a solid brand voice. From here, you can finally start to craft your tone of voice. One thing we like to tell our clients is that most successful companies strike a balance between casual and professional tones. Our best advice, however, is to try to find the most authentic voice for your company and run with it!
When it comes to creating content, it’s good to have a set of brand guidelines to make sure that all team members know how to craft relevant messages. This set of rules should detail your brand voice and can include writing samples to guide your employees in the right direction. Crafting your content in a way that reflects your company’s mission, culture, values, and passions will create an unforgettable experience for your customers.
Creative Sizzle can help you create a brand voice to increase your ROI. Give us a call at 847-255-5555 or fill out our contact form to get started today! In the meantime, check out our Facebook, Instagram, LinkedIn, and YouTube profiles!